Email marketing is not as effective as it used to be. At least, if you’re just sending random emails, then no it’s not.
To be more exact, email marketing started to lose its effectiveness once Facebook’s popularity exploded. As of this time of writing, more Internet users spend more time checking their Facebook and Twitter account daily.
Slightly more than half of the global Internet users have a Facebook account. That’s 2.41 billion people! Even more, people aged 20 and below prefer checking their Facebook accounts for messages than their email! You can say the same for Twitter in spite of its character limitations per direct messaging.
And get this: Gmail, one of the leading email providers, had recently implemented the ‘priority markers’ feature allowing their users to mark selected emails as important and thus change the ways people prioritize their emails for reading consumption every time they check their Inbox. And let’s be honest: promotional emails rarely ever reach PRIORITY status! Then there are smart systems that detects and filters spam emails and it gets tweaked frequently, therefore making even legit email marketing harder.
In the recent past, email marketing quickly became the preferred method of contact for businesses looking to cut expenses, connect with buyers and increase profits.
However, as the dynamic world of marketing has progressed, analysts are have encountered some disadvantages to email marketing that have made other alternatives like direct marketing campaigns or text campaigns look more appealing. The advantages though are weighty!
Most Of What You Invest, You Get
Recent research shows that for every dollar invested in email marketing, you can expect $ 44 in revenue. So email marketing has the highest return on investment than other marketing methods.
It Is Very Meaningful
You can customize messages for different customers and provide contents and promotions that are consistent with their profile.
Finally, your customers acquire what they want and thus they obtain better view about what each section of current business will respond. So you can continue to send more relevant emails.
By email marketing, you can easily find the number of emails sent, number of emails that have been opened and that those who have opened up, the number of people who are not registered, and click rate (which includes the link been effective and who clicked on it)
It Is Easy
Creating a marketing message via email is almost as easy as writing an email.
It Is Automatic
Email marketing has a tool called an “autoresponder”. For example, if you want to send a campaign message to your recipients on special days you just create the messages and schedule it.
It Is Fast And Efficient
Timing is everything, so it can be said: this is a quick and efficient way.
Through email with a clear call to action, can have tremendous impact on earnings. Channels cannot provide any possibility for you in a short period of time so as to obtain the customer directly.
Email marketing is known as a permission marketing and it is one of its advantages because it allows customers to decide whether they want to be reached via email. Mass customization are enabled by email marketing so each message is unique to each customer, it helps marketers to inform the success of their promotions easily and quickly, it provides a major insights into the recipient’s actions through measurable events such as message open, hyperlinks clicked.
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