A lot of list owners eventually run into the problem of not knowing what to write about. If you ever run into that issue, then perhaps this article can help. Here we’ll go over three kinds of emails that you can use over and over again. In fact, if you just rotate between these three kinds of emails, your business will do very well indeed!
Here are three types of emails that your readers will never grow tired of.
#1 The Mailbag, aka The Q&A
The mailbag is basically when users email you questions and you answer those questions. You pull their questions out of a “mailbag.”
Using just this one technique, dating guru David DeAngelo built a $20 million dollar a year infomarketing business. About 80% of his emails were just him answering customer questions.
If you don’t have users emailing you questions yet, hop on internet forums related to your niche and pull a few questions. Answer these questions in your mailing list and encourage others to ask questions as well.
As long as you’re answering relevant questions that others want to hear the answers to, your readers will never grow tired of these emails.
#2 The Personal Story (With a Lesson)
This is a great way to have users get to know you more and connect with you emotionally, while getting a lot of value out of your newsletter.
Tell them a personal story. Make it emotional and make sure it has energy to it. Tie in a “moral” or a lesson relevant to your niche or market.
For example, if you run a website about stock speculation, you might tell the story of how you lost a big sum of money in a short period of time. Then, break apart what you did wrong and turn the story into a lesson.
If you ever have trouble coming up with topics, just take out a sheet of paper and start brainstorming for relevant stories that have happened in your life.
#3 The How To
This is a fundamental article template. Basically, you teach your users how to do something.
Once you’ve owned a list for a while, you’ll probably run into the problem of having talked about almost everything relevant to your niche. If you do run into that issue, try sending a “how to” email that’s related, but not necessarily directly in your niche.
For example, if you run an internet marketing website, instead of writing yet another article about how to get traffic, why not try writing an article about how to stay concentrated when working from home? Or about how to get over your first website flop?
If you think a little bit outside the box with your how to topics, the possibilities are really endless.
These are three article topics that you can use over and over again without your users getting tired of them. They never get old, because the actual content is always different. It’s just the framework that stays the same. If you ever run out of ideas, try using one of these three to spark your imagination.
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