The Psychology Behind Choosing the Right Colors for Your Web Site

Did you know that merely changing the color of your copy can change your conversions and purchases? It’s a fact. Color has the power to affect our emotions. This means choosing the colors for your web site is not a black-and-white decision (although black and white do look wonderful in modern minimalist web design culture).

Matching Your Niche to the Right Color

You need your web site to fit your niche and audience, right? Some topics lend themselves to certain colors. For example, if it’s a website as regards love and romance you might use red or purple colors on the site. Then you can choose to contrast the colour with shades in different ranges.

Take a look at these popular colors and the emotions they evoke. Here is a group of some of the common colors (with great color balamcing) and what type of psychological emotion they invoke in people:

Red colors are generally associated with love, passion, romance, danger, excitement, action, and adventure. Red is also a great color if you require to grab someone’s attention. It’s often used in the headline on a sales page. Studies have shown it generated a higher conversion rate than other colors.

Blue often represents quietude. It is often used to exhibit a professional image. It’s associated with reliability and success. It’s a symbol of water, purity, and cleanliness.

Green often represents money. It also represents sustainable living, health, and nature. Green is another soothing color that symbolizes life.

Orange often represents or evokes creativity, celebration and fun.

Purple stands for passion. It’s also commonly used to represent royals, luxury and fantasy.

White is clean. It is lowly and it is innocent.

Yellow isn’t a color prevalently used on websites. Yellow could cause people to feel irritated or afraid. However, it may also represent playfulness and fun. most people associate pasty yellow with youth.

Pinky, rosy, blushes are soft colors. It’s also a very feminine. It’s good for love, infant girls, women’s health and even young girls’ fashion and interests.

Brown-colored is an earthy color. It represents crudity, matter-of-fact attitudes and nature.

Black, while it could be dark and mysterious, is also solid. It’s a color that leaves no room for doubt.

Do the colors on your website presently support the image you require to portray? Do they have the desired effect on your prospects and visitors? If you’re unsure, consider making minor changes and testing and tracking results. Test the color of your headline. Test the color of your background. Test the color of your forms too.

Color has a dramatic effect on emotions. It should motivate, inspire, and involve oneself in. Take advantage of the effect color has and use it on your site to help you achieve your goals.

Miko Bey

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