A good place to start is by asking what exactly a brand is. A brand is much more than just a logo and is rather an ethos – a mission statement and an approach to business. That logo simply tells people that the product or service they’re receiving adheres to the same standards as whatever…Read More
As podcasts grow in popularity, advertising opportunities are shifting in response to target new audiences of listeners. Broadcast radio ads may be fading in popularity, but audio advertising on podcasts is picking up steam, so much so that businesses are expected to spend over $500 million on podcast ads by the year 2020. Why Podcasts…Read More
When it comes to WordPress security, there are a lot of things you can do to lock down your site to prevent hackers and vulnerabilities from affecting your ecommerce site or blog. The last thing you want to happen is to wake up one morning to discover your site in shambles. So today we are…Read More
A study by researchers at Carnegie Mellon and two other institutions showed that bragging elicits a negative reaction from those on the receiving end. Yet at the same time, cultural bias makes it both more common and more socially acceptable for men to self-promote. Sound familiar?Read More
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Five Tips To Increasing Website Conversion Rates
One of the most important metrics to any online business or marketing campaign is your website’s conversion rate. It doesn’t matter if you drive millions of people to your website if none of them convert. What constitutes a conversion will depend, of course, on what your goal is. It could be content downloads, purchases, sign-ups to your email lists and more.
Six Ways to Keep Your Website Fresh
Wouldn’t you prefer something fresh over something stale? If we were talking food, you’d undoubtedly say yes. Well, websites are much the same. A visitor who continues to find the same old content or images will eventually move on. Read on for six ways to ensure that your visitors keep coming back to you for more.
Using Analytics to Understand Your Competition
The more you can understand your competition, the better business you’re going to have. You can learn so much from them – especially if they’ve been around longer than you have.
The Surprising Future of SEO
If Google’s devastating Panda and Penguin updates taught the internet anything, it’s that content creators can’t rest on their laurels and hope to keep relying on the same SEO techniques forever.
Why Stories Are Effective in Business Building
Human beings navigate the world through stories. That is how we make sense of all the information that our bodies pick up. We can look at things, we can smell things, we can touch things, we can hear things -we can detect all sorts of things.
Using Analytics to Understand Your Visitors
Your website visitors are much more than page views. They are people that take various actions (or not) when they get to your site. It’s important to understand as much as you can about them. Due to Google’s powerful network they have a lot of information on your users. You may as well use it to get to know your real audience.
4 Simple Yet Effective Tricks To Increasing Website Sales
An ecommerce site may rank high in search engines and get a high flow of traffic but have low conversion rates when it comes to online sales. Increasing online sales being the primary goal of every online business, knowing the simple tricks for increasing website sales is imperative.
Nine Common Analytics Mistakes
If you truly want to improve your business, get more customers and make more sales, then you need to mind your numbers. The metrics behind what is working or not working is very important.
How Important Is Market Research to Your Business?
Understanding your market will ensure that you are providing the right products and services to your audience – products that they need and want. Plus, that you’re pricing them in the most accurate manner at an amount they will gladly pay. Without researching your market, you’re just shooting in the dark.
Why Email Marketing?
Email marketing is not as effective as it used to be. At least, if you’re just sending random emails, then no it’s not. To be more exact, email marketing started to lose its effectiveness once Facebook’s popularity exploded. As of this time of writing, more Internet users spend more time checking their Facebook and Twitter…
Using WordPress to Build a Website
Do you own a business? Well, it’s about time that you had a website to showcase and advertise what you do and how well you do it.
Is SEO Dead?
Over the last few years, SEO has been declared dead countless times. SEO was declared dead first when Panda hit the seen and then again when the Penguin update was unveiled. These were algorithm changes that altered the way that Google ranked and organized the content it found. These updates penalized and de-indexed a large…
The Importance of Making Your Website Responsive
It used to be that the only way that websites were accessed was from a desktop computer. Then, everything started shifting towards laptops because they were portable. Now, just about everyone has a mobile phone with web surfing capabilities. So, has your website been able to keep up? If not, here are some reasons why…
What to Look At When Conducting Market Research
When you’re conducting market research, it’s important to be aware of what you’re looking at and looking for. The more you’re ready in advance before you start your research, the more likely it is that your research will be accurate. Define Your Problem When you start conducting market research, you need to first define the…
Eight Reasons Your Business Needs a Website
Are you a brick-and-mortar business? How do customers find you aside from walking or driving past your door? Are you still using outdated tools at a premium price to reach an audience that isn’t there?
How to Write Attention-Catching Email Subject Lines
A great email title should jump off the page, grab a hold of your reader’s attention and almost force them into opening the email. A poor title on the other hand will easily be skimmed over and lost. How do you write a title that grabs attention? Here are a few tips.