A good place to start is by asking what exactly a brand is. A brand is much more than just a logo and is rather an ethos – a mission statement and an approach to business. That logo simply tells people that the product or service they’re receiving adheres to the same standards as whatever…
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You now know how to write great content, how to keep people coming back to your site and how to engage your audience so that they feel like part of an exciting VIP community. (If you are struggling with this, this blog is full of ideas on how to tackle content creation.) You realise social…
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As podcasts grow in popularity, advertising opportunities are shifting in response to target new audiences of listeners. Broadcast radio ads may be fading in popularity, but audio advertising on podcasts is picking up steam, so much so that businesses are expected to spend over $500 million on podcast ads by the year 2020. Why Podcasts…
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When it comes to WordPress security, there are a lot of things you can do to lock down your site to prevent hackers and vulnerabilities from affecting your ecommerce site or blog. The last thing you want to happen is to wake up one morning to discover your site in shambles. So today we are…
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A study by researchers at Carnegie Mellon and two other institutions showed that bragging elicits a negative reaction from those on the receiving end. Yet at the same time, cultural bias makes it both more common and more socially acceptable for men to self-promote. Sound familiar?
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Tips for your Digital Marketing Strategy
Social media is incredibly important for your online presence. A good social media strategy can help your business become more trusted, increase the number of customers, and boost your revenue. Sounds great doesn’t it? Unfortunately, you can’t reap the rewards without first planting your seeds and nurturing them into fruition. Follow these five tips and you will be on your way to reaping the rewards your business deserves!
Overcoming your Home Business Fears
We all have fears and we need to learn how to overcome them. Find out how you can banish your fear of selling your services and products.
Tips For Hosting Local Events
There are plenty of unconventional advertising methods that work. Many businesses fall into the trap of doing nothing but traditional advertising. However, thinking outside the box is often great for generating interest. Here are two tips that work: Free workshops or seminars These are excellent ways to get the word out about your company. When…
5 ways to boost your digital marketing success
Economic and political landscapes adapt and change over time, and so your marketing strategy should be agile and responsive to cope with evolving scenarios.
How To Create Customer Engagement: A Process
Customer engagement is a very important component of any sales strategy. It’s important that customers have a variety of ways to engage with you. There are many channels today that open engagement opportunities – such as social media, email, blog post comments, customer relationship management systems, and more. The trick is to engage with your customers in all the ways you’re able to do it.
Using Email Marketing To Your Best Advantage
Everyone knows that in order to have a successful business, it’s important to employ good marketing strategies. While there are many ways to market your products, email marketing is a great way to utilize the internet and reach an unlimited target market. Read on to discover ways to use email marketing in your business.
Using Analytics to Plan Where Your Business Is Going
Analytics can tell you what happened, why it happened, what will happen and how you can make it happen. ‘It’ consists of any goal that you’ve set for your business. Using analytics to inform you about these issues will help you make your business even more prosperous.
5 Tips to Stop Your Small Business from Hemorrhaging Money
If you are a small business owner, you have probably heard that it is not unusual for your company to operate at a loss. This is not ideal, undoubtedly, you probably feel like you can do much better. How? Follow these ideas to stop your small service from hemorrhaging cash.
Link Baiting Explained: How to Make Blog Posts Go Viral
Link baiting is basically the process of creating content with the specific purpose of it getting linked to. It’s often content that’s shocking, surprising, funny or counterintuitive. Viral elements are also sometimes built into the content. Here are two examples of successful link baiting techniques, along with why it works and how you can duplicate…
Advertising on Facebook
There is more to Facebook than friends and contacts! Advertising with Facebook is an up-and-coming way to enhance your business. If you’d like to consider advertising with Facebook, here are some tips on how to make it work for you.
3 Ways Blockchain Is Interrupting the Digital Marketing Space
Fake is the brand-new currency of the web. Fake views. Fake likes. Fake listens. Phony traffic. Phony followers. Seriously!
When and How Often to Email
When is the optimal time to email your list? What’s the optimal frequency? These are two key factors to running a well-read and responsive email list. Email at the wrong times and your emails either won’t get opened or your sales letters won’t convert. Email at the wrong frequency and you risk either burning your…
Why Landing Pages Are Critical to Your Success
If your website goals are falling flat, you may want to take a look at your landing page. Your landing page is the home page for your website. It’s the page most people ‘land’ on when they come to your website.
Make It Easy for Your Visitors to Complete Your Website Goals
What are your website goals? Do you have any? Presumably you want to make money, but how? Does each page on your site have a goal? If so, does the goal of the page also support your ultimate website goal?
Using Analytics to Improve Your Website
Website analytics are there to help you track and measure various parameters of your website. But, they can also help you ensure that your website is completely optimized in every aspect – including layout, speed, SEO, and more. For example, with Google Analytics you can create many different reports to help you understand the health of your website.
Tutorial: Configuring VAT in Woocommerce
I found a great video on YouTube explaining how to configure VAT in WooCommerce. I thought it would be useful for client’s in the UK and the Caribbean where VAT is ubiquitous.
5 Reasons Why You Need A Work-At-Home Schedule
After studying my time and chatting with some other work-at-home folks, I discovered five reasons to embrace the schedule.
How AI is Assisting to Decrease Waste in Digital Marketing
In accordance with Chartbeat analytics, two of three clicks on native advertising bounces in 15 seconds or less. From Facebook to Outbrain, it costs 3 times the cost of a click for a content online marketer to get any meaningful engagement with their work.
Three Kinds of Emails You Can Use Over and Over
A lot of list owners eventually run into the problem of not knowing what to write about. If you ever run into that issue, then perhaps this article can help. Here we’ll go over three kinds of emails that you can use over and over again. In fact, if you just rotate between these three kinds of emails, your business will do very well indeed!
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