A good place to start is by asking what exactly a brand is. A brand is much more than just a logo and is rather an ethos – a mission statement and an approach to business. That logo simply tells people that the product or service they’re receiving adheres to the same standards as whatever…Read More
As podcasts grow in popularity, advertising opportunities are shifting in response to target new audiences of listeners. Broadcast radio ads may be fading in popularity, but audio advertising on podcasts is picking up steam, so much so that businesses are expected to spend over $500 million on podcast ads by the year 2020. Why Podcasts…Read More
When it comes to WordPress security, there are a lot of things you can do to lock down your site to prevent hackers and vulnerabilities from affecting your ecommerce site or blog. The last thing you want to happen is to wake up one morning to discover your site in shambles. So today we are…Read More
A study by researchers at Carnegie Mellon and two other institutions showed that bragging elicits a negative reaction from those on the receiving end. Yet at the same time, cultural bias makes it both more common and more socially acceptable for men to self-promote. Sound familiar?Read More
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Balancing Your “Work From Home” Business
With so many young people trying to work from home on the Internet it is amazing just how many of them really do not have the slightest idea of the workload they have got themselves into. Many of these people did not even sit down and assess what it is that they see as reasonable personal goal. This is a huge mistake on their part. You must know what you want in order to find a way to obtain it. It must be clear to everyone willing to jump into the Internet marketing world…
Finding Your Voice: How to Express Personality Online
When’s the last time you enjoyed listening to someone who sounds generic? It just doesn’t happen. People love listening to speakers like Chris Rock, Tony Robbins and Jon Stewart because they’re dynamic and their personality shines through.
Writing Your Welcome Autoresponder (You Know? That First Email?)
Your welcome autoresponder is your crucial chance to make a first impression on your reader. If you have a great welcome message, subscribers will read it, be impressed by the quality and continue to open your emails in the future. With a poor welcome message, they may very well never open your emails again.
6 reasons to hire a digital marketing firm
A digital marketing company knows how to structure different techniques over time to accomplish optimum benefits for their clients. This expert in online marketing understands the best ways to manage the brand name image of your company, how to associate with prospective consumers to excite their attention and aim to build commitment to the brand, knows the best hours to release either in article, on the site or in socials media.
Five Ways to Find Great Article and Blog Post Topics
There comes a time in every online marketers life when they run out of things to write about. There are many solutions to this problem. You can hire someone to come up with ideas for you. You can hire someone to write the content for you, too. You can even purchase PLR. These are all…
Networking on Facebook to Boost Your Business
What exactly is “networking” and how can it help your business?
How To Use Mobile Marketing To Your Advantage
Mobile marketing is crucial to overall digital marketing success. With that being said it is a field that is becoming that much more competitive each day. If you want to stay ahead of the game with mobile marketing then you’re going to want to fill your mind with as much information as you can about…
Facebook Ads vs Google Adwords
Using Facebook for advertising is different than Google Adwords. In order to gain a steady and highly targeted traffic stream, you need to know strategies that can pay off in this arena.
From Start to Profit: The Typical Lifecycle of a Blog
Most blogs go through a fairly predictable lifecycle from start to profitability. To make it to the point where your blog is making significant income, you’ll need to go through all of these stages. Each and every stage has its own challenges and rewards. Here are the five stages every profitable blog needs to go…
The Importance of Reputation Management
The process of encouraging satisfied customers to share their opinions online is what is known as reputation management. We provide this service for many of our clients. And, it can have a tremendous impact on their marketing success.
5 Methods to Digitally Transform Your Small Company in 2018
It no longer matters if you’re running a small cafe or an office of 200 professionals. Investing in a digital strategy is no longer an option – it’s imperative if you want to maintain a competitive advantage as a business.
Three Simple Rules for Great Website Content
Want to write great website content but you’re not sure how? There are only a handful of things that differentiate great content from not so great content. Learn to master these few tactics and improve your content.
Opt-In Page Tips for Maximum Sign-Ups
A great opt-in page can generate opt-ins as high as 30% of the time. However, a poor opt-in page can generate opt-ins less than 10% of the time – sometimes even no opt-ins at all.
3 Tips to Drive Sales Gamification
Do you know why they call it Salesforce? Due to the fact that your sales group needs to be required to use it.
Hiring A Digital Marketing Company
Every market these days has competitors. The number grows daily, making it harder for a business that does not follow a structured online marketing plan, to reach the top positions in Google or distinguish themselves from their competition. If you want/need your business to sell, you need to hire a digital marketing firm.
Tips for Successful Email Campaigns and Product Launches
If you’re launching a new product or going for a special sales push, there are a few things you can do that’ll virtually guarantee a higher response rate. These things include split testing email headlines, amping up excitement before the launch and taking advantage of the “crowd effect.”
Low Cost Website Promotion That Works
Search Engine Submission and Ranking are the two basic parts to a low cost web site promotion. Both of the parts have the same effect on the market of the web site for your products and services presented in your web site catches the peoples attention.
How to Write When You’re Not a Writer
As a business owner you’re called on to manage a variety of tasks. Because CONTENT IS KING (and the Story is Queen), one of those tasks is writing. You have content to create. This can be a scary and potentially overwhelming concept. Many people fear writing or put it off because they dont consider themselves to be writers.