As podcasts grow in popularity, advertising opportunities are shifting in response to target new audiences of listeners. Broadcast radio ads may be fading in popularity, but audio advertising on podcasts is picking up steam, so much so that businesses are expected to spend over $500 million on podcast ads by the year 2020. Why Podcasts…Read More
When it comes to WordPress security, there are a lot of things you can do to lock down your site to prevent hackers and vulnerabilities from affecting your ecommerce site or blog. The last thing you want to happen is to wake up one morning to discover your site in shambles. So today we are…Read More
A study by researchers at Carnegie Mellon and two other institutions showed that bragging elicits a negative reaction from those on the receiving end. Yet at the same time, cultural bias makes it both more common and more socially acceptable for men to self-promote. Sound familiar?Read More
Web design in any respect is a serious business, but especially for small business since there is so much riding on getting out to new clients. Small businesses will either make it big or fail most commonly within the first year or two and so it’s good to investigate all sources of income where possible.Read More
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The Opt-in Process – 10 Steps to Success
Your opt-in page is very important because it is the place where consumers will decide if they will or will not give you their email addresses to receive email from you. It also sets the tone for future email communication. When done correctly, it can drive future email activity; and when done poorly, it will result in lower email activity.
The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals
Did you know that people in the U.S. spend 20% of their mobile time on Facebook or Instagram? And there are over 1.8 billion people using Facebook every month?
How to Make Content Marketing Part of Your Company’s DNA
If your company has a marketing department (even a small one!), it’s almost guaranteed there’s someone in charge of content. Traditionally, most marketers consider content as written pieces on a website created by the marketing department. However, as the stages of the funnel and the customer journey continue to evolve, more marketers are branching out…
5 Effective Marketing Video Tips for Your Small Business
You’re almost there. You have your blog up and running and you’re publishing content consistently. You have the handled. You might have even set up your email list software. These are all essential components of a marketing effort. But it’s still missing one thing: Video.
How to Create an Amazing Brand for Your Blog
A great blog is nothing without a strong brand behind it. If you want your blog to be as successful as possible, then it is not enough that you simply think about your blog as a website. Instead, you need to think about it as a movement. That means that people need to be so excited for your blog that they want to be a part of it and they want to feel as though they’re involved in something bigger than themselves.
10 New Year’s Resolutions for Web Content Writers
Although you may have a million ideas running through your head, you may be looking for more. So, what are some good New Year’s resolutions for web content writers?
The Pros and Cons of Building Your Website from Scratch
You are in business to make money, not to lose it or give it away. While this is essentially true of all business enterprises, certain tasks could be costing you more when not handled professionally. Keep reading to discover the pros and cons of creating a business website yourself as opposed to using a knowledgeable programmer.
Building an Ecommerce Store and Making Your Products Fly Off the Digital Shelves
Being successful here is a matter of choosing the right design to begin with but also thinking about how you’re going to arrange and price your items to help them move. This ultimately comes down to a lot of psychology.
Why a Brand is Crucial for Good SEO
Many marketers will make the mistake of viewing their SEO and their broader marketing as being separate. The assumption is that marketing entails things like social media marketing and advertising, whereas SEO involves adding lots of content to your website and using keywords. The two are entirely different and there is no crossover… right?
Seven Common Web Design Mistakes
When it comes to creativity, web designers have it in spades. But, can too much of a good thing be all bad? Below are seven design mistakes that could turn folks away from your website.
Five Tips To Increasing Website Conversion Rates
One of the most important metrics to any online business or marketing campaign is your website’s conversion rate. It doesn’t matter if you drive millions of people to your website if none of them convert. What constitutes a conversion will depend, of course, on what your goal is. It could be content downloads, purchases, sign-ups to your email lists and more.
Six Ways to Keep Your Website Fresh
Wouldn’t you prefer something fresh over something stale? If we were talking food, you’d undoubtedly say yes. Well, websites are much the same. A visitor who continues to find the same old content or images will eventually move on. Read on for six ways to ensure that your visitors keep coming back to you for more.