A good place to start is by asking what exactly a brand is. A brand is much more than just a logo and is rather an ethos – a mission statement and an approach to business. That logo simply tells people that the product or service they’re receiving adheres to the same standards as whatever…
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You now know how to write great content, how to keep people coming back to your site and how to engage your audience so that they feel like part of an exciting VIP community. (If you are struggling with this, this blog is full of ideas on how to tackle content creation.) You realise social…
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As podcasts grow in popularity, advertising opportunities are shifting in response to target new audiences of listeners. Broadcast radio ads may be fading in popularity, but audio advertising on podcasts is picking up steam, so much so that businesses are expected to spend over $500 million on podcast ads by the year 2020. Why Podcasts…
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When it comes to WordPress security, there are a lot of things you can do to lock down your site to prevent hackers and vulnerabilities from affecting your ecommerce site or blog. The last thing you want to happen is to wake up one morning to discover your site in shambles. So today we are…
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A study by researchers at Carnegie Mellon and two other institutions showed that bragging elicits a negative reaction from those on the receiving end. Yet at the same time, cultural bias makes it both more common and more socially acceptable for men to self-promote. Sound familiar?
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How to Write Headlines that Work
The right headline can draw in even the most disinterested reader, luring them in to read the rest of your sales pitch. In the same way, a bad headline can totally turn off a reader who might be very interested in what youre trying to sell. While it would be nice to have, there is…
How to Tell If Online Information Is Reliable
It’s getting harder and harder to determine whether the information you find online is reliable or not. With the proliferation of ‘fake news’ and people who want to scam you out of your hard-earned dollar, it’s important to stay vigilant about the information you find online. Making that determination takes a little detective work and…
Using Social Media Effectively For Your Ecommerce Business
One of the things that you’re going to have to do if you want your store to succeed is use social media to promote your business and communicate with your customers. These days, a business without a social media connection is as dead-in-the-water as a company in the 1970’s or 1980’s would have been without…
Digital Marketing Versus Social Media: What’s the Difference?
Digital takes the cake in the contemporary marketing world and social networks is an important slice. They’re not completely the exact same thing. Digital marketing is a cool Generation X who knows the ropes of the web and how to market your company in classic world broad web fashion. Social network is a more casual…
Five Tips on Becoming a Better Web Content Writer
When most people search the Internet, they are in search of information. There is a lot of it out there. As a content writer, you want them to read your content. Here are five ways that you can enhance your web content writing skills. What makes you good at what you do? Part of it…
Traditional Marketing Vs Digital Marketing – 7 Pros and Cons
Marketing is an essential part of a business, regardless of industry; a savvy entrepreneur not only recognizes this but also allocates funds for this activity. Marketing basically means creating awareness and publicity about your business, its products, and services, with a view to getting people to purchase them. With competition being intense and increasing with…
The Importance of Good Content
It used to be that if you wanted to make money on the Internet, you could create web pages that were simply links and ads and, if you knew enough about search engine optimization, you’d make money. If you’re like me, you really hated it when you found these pages and immediately hit the back…
Don’t Make These Podcasting Mistakes
Many people start podcasting with passion and enthusiasm, only to lose interest a short time later and abandon their channel. Or, they work really hard, but canât seem to grow their audience. Here are some of the most common podcasting mistakes to avoid if you want to create a popular and successful podcast. 1. Not…
Top Methods for Promoting Your YouTube Videos
Once you’ve created your YouTube channel and started uploading lots of new content on a regular basis, it can be a very frustrating feeling to find that no one is watching what you so lovingly put together. For that reason, you’re going to want to try and build up a big audience as quickly as…
How Website Design With Digital Marketing Gets You More Leads
In today’s complex and loud marketing landscape, you cannot just rely on excellent site design to obtain your company leads. Nor is digital marketing by itself the silver bullet service to your sales goals. Excellent website style with digital marketing, now that’s a sure path to service success. How site style with digital marketing works…
The Psychology Behind Choosing the Right Colors for Your Web Site
Did you know that merely changing the color of your copy can change your conversions and purchases? It’s a fact. Color has the power to affect our emotions. This means choosing the colors for your web site is not a black-and-white decision (although black and white do look wonderful in modern minimalist web design culture).…
Do This for Guaranteed Losses on Social Media
Usually, when you read social media marketing tips and advice, online gurus focus on how you can make money with your posts. Today I figured I would look at the equation from a completely different perspective. It’s one thing to learn about practices that help you generate profits from Facebook, Twitter, YouTube, and other social…
Does Your Content Have a Purpose?
By now everyone has heard the ‘content is King’ adage repeated by online gurus for the last two decades. My clients and friends get sick of me saying it. Yet many small and micro businesses have a limited understanding of what content is. They don’t know what it is, what it can do and what…
How Cool Is Your Website?
Is your web site lacking a ‘cool’ factor? It’s important to keep up with trends and technology. Visitors make a snap judgment when they visit your site. If it looks old and dated, it may discredit you. Here’s how to design a latter and cool-looking website to stay current and credible. #1 When was the…
Why do Most People Ignore Content on Facebook while “Liking” Them?
If you’ve been doing any kind of Facebook content marketing, you probably have run into a very annoying problem. To the uninitiated or the completely clueless, this may not even seem like a problem. You post something on your Facebook page, it gets on the timeline of some of your fans, and they “like” what…
Rinse and Repeat: The 80/20 Rule in Your Advertising Strategy
As you develop your advertising strategy, it’s important to understand that some of the things you do will work, and some will not work. Some will work a little bit, and some will not work at all. You’ll need to check your metrics to find out what’s succeeding and what’s failing, and then determine what…
Local Marketing 101
Local marketing is important for any small business. Even if your business is mainly web based you may find that local marketing is still beneficial. Here are some tips to help you build your local marketing campaign: Build your reputation Nothing ensures local marketing success more than positive word of mouth. Build a positive business…
How to Get Current Customers to Refer You to Others
According to current marketing wisdom, one unhappy customer will tell 7 other people about their bad experience with a product or business. A happy customer will only tell 1 other person about their great experience. How can you beat these odds to get more of your satisfied customers to spread the word about your products…
Getting Your Message Across Accurately
There are several obstacles you may encounter when you are an internet or home-based business owner. However, the most prominent one can also result in being the biggest problem. Communication between yourself and your employees, as well as your clients, must be direct, explicative and most of all understood. Getting any business message across is…
10 Mistakes Businesses Make When Implementing a Content Strategy
Creating and publishing content that your audience will not only enjoy but will act on takes time, patience and planning. Plus, it takes an understanding of how content marketing works online and the technology used to help people find you. Here are ten mistakes to avoid.
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