Coffee Bytes

Useful stuff for my business clients and fans... 

Creating Your Brand and Building Your Audience

September 16, 2021

A good place to start is by asking what exactly a brand is. A brand is much more than just a logo and is rather an ethos – a mission statement and an approach to business. That logo simply tells people that the product or service they’re receiving adheres to the same standards as whatever…

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Be Consistent In Social Media Marketing

May 1, 2021

You now know how to write great content, how to keep people coming back to your site and how to engage your audience so that they feel like part of an exciting VIP community. (If you are struggling with this, this blog is full of ideas on how to tackle content creation.) You realise social…

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Casting Call: Understanding Podcast Advertising Opportunities

January 14, 2020

As podcasts grow in popularity, advertising opportunities are shifting in response to target new audiences of listeners. Broadcast radio ads may be fading in popularity, but audio advertising on podcasts is picking up steam, so much so that businesses are expected to spend over $500 million on podcast ads by the year 2020. Why Podcasts…

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WordPress Security – 19 Steps to Lock Down Your Site

January 14, 2020

When it comes to WordPress security, there are a lot of things you can do to lock down your site to prevent hackers and vulnerabilities from affecting your ecommerce site or blog. The last thing you want to happen is to wake up one morning to discover your site in shambles. So today we are…

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Stop Being So Modest! Why Women in Business Need to Get Comfortable with Bragging

January 14, 2020

A study by researchers at Carnegie Mellon and two other institutions showed that bragging elicits a negative reaction from those on the receiving end. Yet at the same time, cultural bias makes it both more common and more socially acceptable for men to self-promote. Sound familiar?

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More Fresh Coffee

Digital Marketing Metrics: CPA, CPL and ROI


CPA is the ‘Cost Per Action’ and this is a term that becomes relevant when you start paying for advertising. If you use Google AdWords or Facebook Ads to try and drive more visitors to your website, then this is a form of PPC advertising. That stands for ‘Pay Per Click’ and it basically means…

Importance of a Unique Selling Point


So, you’ve thought about your business, picked your niche, and now you’re ready to get started. Before you start, do go your favorite search engine and enter your key terms in. Chances are, you’re going to find quite a few hits for your search. These are all people you’re going to be competing with. The…

How Important Is Your Online Presence?


The use of proper etiquette and professionalism are paramount. In any type of business, this is what keeps your customers happy and wanting to come back. Well, the same basic rules apply when it comes to your actions and reactions online.   Proper etiquette is part of our socialisation since childhood. Use your fork, not…

Ten Mistakes Businesses Make on Social Media


Using social media correctly can be an important path to business success. Unfortunately, many business owners make serious mistakes that impact their business in a bad way. If you want to use social media positively, avoid making these business mistakes. 1. Mixing Personal and Business — Keep personal and business separate as much as you…

How to Create Compelling Value Propositions


The dictionary defines a value proposition as, “an innovation, service, or feature intended to make a company or product attractive to the customers.” This really boils down to the time-honored marketing method of knowing your audience, identifying problems, developing solutions for them and then understanding how to let the audience know the benefits of choosing…

Build a Great Website that Works


It seems like everyone and their mother (and grandmother!) has a website these days. That’s why it’s important to be able to build a quality website to help promote your business and sell your products. Here are ten quick tips to help even a novice build a quality site. 1. Know your audience If you…

Why It’s Hard To Find A Designer Or Developer To Work On Your Existing Website


So you’ve had this website for a minute, you’re not starting fresh. However, you and your web designer have parted ways, and you’ve got multiple problems: You need someone to maintain your website. You need someone to handle future updates. You’re not sure how to make either design changes, or content changes. So, it’s going…

Understanding the Competition


To plan an effective advertising strategy, you need to understand your competition as well as how your products fill the gaps that your competition doesn’t. Knowing who your competitors are, what they offer, and how they relate to the audience is an essential element in any advertising strategy. The reason is that your competition has…

Creating an “Aha” Moment for Your Customers


Truly effective advertising requires that you make a great connection with your audience. And making a real connection with your audience requires that you know who they are, what they need, and how to provide it. Conduct Industry Research Understand how your industry works. It’s imperative to know the norms of different aspects of your…

5 Time-Saving Tips For Your Animated Video Project


The art of animation requires a lot of time and effort. But this long process offers a good deal of reward. Since the process involves a lot of time, you may be looking for some time-saving tips. Below are some tips that may help. Read on. Plan your video Before you plan, you should know…

The Importance of A Website In A Recession


The words ‘credit crunch’ and ‘recession’ now form a staple part of the media’s daily mantra. Every day we hear the finance problems are apparently worsening and that if the newspapers’ sensationalism is even partly accurate then things won’t be getting better for the time being. This is indeed a difficult time where jobs are…

PPC – The Basics


Getting started with your first pay-per-click campaign can be daunting to say the least. But with a little research, know-how and practice it can be done and is done successfully everyday. If you can add a profitable PPC campaign to your marketing, you’re on to a winning solution for your business.

The Effect of Your Emotions on Your Business


Business and emotions don’t really seem to mix very well. But as emotions are a daily part of our lives, short of becoming robotic, you may be faced with the two intermingling at some point in your career. Here are a few tips to help you stay on track and overcome emotions in your business life.

Choosing the Right Domain Name


When it comes to building a website, your domain name could make it or break it. A catchy domain name can help people remember who you are and easily find you to give them what they’re looking for. By contrast, a bad domain name can make your website hard to find, so they’ll find someone…

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Digital Marketing Metrics 101: A Guide

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