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How to Sustain Profits by Creating New Products and Services Related to Your Business

By Miko Bey | May 7, 2018

One of the most important ways to sustain profits in your niche-related business is to create new products and service that your targeted audience will be eager to buy. You can accomplish this in a number of ways. The most obvious is the new product launch. If you know your niche well, chances are you…

Advantages and Disadvantages of Starting a Consulting Business

By Miko Bey | May 4, 2018

Have you worked in the office drudgery long enough and want to branch out on your own? Consulting is becoming a more popular option, especially since the internet has made long-distance communication and working from home so much easier. Here are a few advantages and disadvantages or starting a consulting business to help you make…

Customer Relationship Management System (CRM): An Explanation

By Miko Bey | May 2, 2018

The common law of business was always to focus on product. The key was always that if you have a good product, people will buy it. Now many businesses have taken a new approach called Customer Relationship Management, or CRM. The principle behind CRM is that you focus on the customer, and if you produce…

How Technology-Savvy Small Businesses Will Succeed

By Miko Bey | May 1, 2018

The Internet has been a great leap for everyone, but most of all for businesses. Businesses small and large have found thousands of new avenues to find new customers and serve them better. This is great for those who know how to use all the new technologies, but those who don’t are being left behind.…

Interactive Website 101

By Miko Bey | April 30, 2018

As the internet gets more and more competitive, building an interactive website is more important than ever. But what does ‘interactive’ really mean? What is an interactive website? Simply put, it’s a website which lets its visitors interact within the community, rather than just a static website which doesn’t offer the opportunity for feedback or…

Increase Selling Power with the Right Words

By Miko Bey | April 27, 2018

People love information. If you give them something interesting to read, you can direct them anywhere you choose. Your selling power will experience an increase more than you thought possible.

How to Repurpose Your Content

By Miko Bey | April 25, 2018

Repurposing your content makes good business sense. It’s a good way to squeeze out as much value as possible from your current content. And repurposing also helps your customers by providing fantastic content in a variety of ways.

Why Basic Website Maintenance Is So Important

By Miko Bey | April 25, 2018

In my 25 years of building websites, most small business people are just so damn happy to have a website, they think ‘live and online’ is the same thing as ‘done’. I have a newsflash for allyuh, there is no ‘done’ with a website’. If you’re done, you’re webbing wrong.

Mastermind Groups Explained

By Miko Bey | April 24, 2018

The mastermind concept has been around for a long time. Many entrepreneurs will make references to being part of a mastermind group and credit the group in many instances for a big part of their success. The mastermind concept is simple: you gather with like-minded individuals to help motivate and build each other’s businesses. It’s…

How To Stay Committed To Your Business

By Miko Bey | April 23, 2018

The fantasy of entrepreneurial life and the reality can be shocking when you’re unprepared. If you’re like me, you’ve doubted yourself a thousand times, and a lack of results can send you scampering into the relative safety of a nine to five. Becoming an entrepreneur requires a certain amount of drive and enthusiasm, and no…

Running a Website or Web-based Business

By Miko Bey | April 23, 2018

With the state of the economy, more and more online businesses are showing up, especially among minority business owners, women and millennials. Many businesses have been skipping bricks and mortar entirely, for at least a decade. And why not? Web-based businesses have the distinct advantage of having a low overhead which is appealing to most…

Clarifying your Podcast Ideas

By Miko Bey | April 19, 2018

In my previous rundown introducing podcasting, I gave an overview of things to consider when starting a podcast. This post delves a little deeper, beyond just an idea. If you have a good idea for podcasting, it’s important to be crystal clear it so that you can narrow it down and ensure that your audience will…

Are You Hiding in Plain Site?

By Miko Bey | April 18, 2018

Enhance your online presence with great niche-related features These days, any serious business owner with a brain in their head has a website or blog to help market their business. A website with your own domain name (URL) establishes a professional online presence and offers a central hub for all of your online and offline…

Creating a Handmade Home-based Business

By Miko Bey | April 13, 2018

Everyone is good at something. What if that ‘something’ could make you money? If you have a hobby with that potential, you could be making more money. You might wonder how people come up with some of the ideas they have for businesses. Mostly, it comes from a love of a certain hobby or a…

Effective Ways to Use Email Marketing

By Miko Bey | April 9, 2018

Most businesses in today’s technological world use email to some extent in the daily workings of their company or business life. It has proven to be not only an effective, but also a cost-efficient way to keep in touch with business contacts, whether in the same building or around the world.

Finding an Online Community for Women in Business

By Miko Bey | February 3, 2018

As a businesswoman, it’s very important to have a good support network. You need fellow businesswomen to share experiences and tips with. You need women who are in fields related to yours to ask questions. The sense of community provided by a group of businesswomen can help see you through the tough times. But finding…

Is Business Coaching Right for You?

By Miko Bey | January 17, 2018

Often times we actually know the steps we need to take with our business, but systemizing those steps into ‘do-able’ chunks can be a lot more difficult. There are also many ‘small’ questions that come up as we build our business, and having someone to turn to can be a great help. Even just having…

Ten Easy Ways to Improve Your Website and Increase Sales

By Miko Bey | January 6, 2018

A good website can be a great tool for boosting your sales. On the other hand, a poorly made website can turn customers off to current and even future products. Here are some tips to creating a website that will help you, rather than hurt you.

Three Tips For Winning Over Your Customers Online

By Miko Bey | December 28, 2017

Being the proprietor of an online business, you may have noticed the competition getting a little more aggressive. In these tough economic times, all business owners need to find and keep their customers coming to them instead of the underdog. It might just be the right time to start winning your online customers over with…

Your Website Looks Pretty But…

By Miko Bey | December 21, 2017

As a graphic designer, I have a fundamental attraction to good design. However, I cannot describe my distress when I come across web sites that are badly designed, but have something I want, or a beautiful website that doesn’t do a damn thing for building my relationship with the owner beyond bland, homogenised and antiseptic narrative.

Things That Can Get In The Way of a Good Website

By Miko Bey | November 18, 2017

If you expect every web project to go smoothly you’re being extremely naive. Problems always occur but most of the time they’re minor enough to fix right away. Other times the issue can seriously affect the quality of the final website.

Make Your Website a 24-Hour Sales Engine

By Miko Bey | October 6, 2017

Unlike the traditional business model, an online business gives you 24-hour presence which anyone from around the world can access. This is an exciting and fantastic opportunity for business owners who know how to make the most of this powerful sales engine. Here are a few tips to help you create a website that really…

Strategies to Avoid Wasting Time Online

By Miko Bey | September 13, 2017

Whether you’re starting your own business, working at an established company, or just trying to get things done around the house, there’s a good chance there’s one thing intent on keeping you from getting things done: the Internet.

5 Tips for Everyday Photography

By Miko Bey | August 23, 2017

As a photographer, you may be called for wedding photography. If you have been looking for some event photography tips, this article can help you. Actually, your job is to shoot some amazing photos. Given below are 5 tips that can help you with your event photography. With these tips, you will be able to…

Choosing the Right Brand Image

By Miko Bey | August 21, 2017

One of the first steps in creating an effective advertising strategy is to choose the right brand image for your business. It doesn’t matter if your business is large or small; branding is an important part of advertising and marketing your business effectively.

Does Product Review Help Marketing?

By Miko Bey | August 8, 2017

The Internet is a great place for anyone to get information on just about anything. Students use the Internet to get information that they need to do their schoolwork. Hobbyists go online to find patterns and compare notes with others who share in their craft. And smart shoppers go online to research products before buying.…

Digital Marketing Metrics: CLV (Customer Lifetime Value)

By Miko Bey | August 6, 2017

Your CLV is your ‘customer lifetime value’. This is the most important metric to track in terms of making money and it’s another one you’re going to have to calculate yourself by looking at a range of other metrics from your panel. First, look at the amount you are charging for your product and more…

Digital Marketing Metrics: Page Views and Average Page Views Per Visit

By Miko Bey | August 6, 2017

Your page views is a metric that sites somewhere snuggly between your views and your hits. This basically tells you how many individual pages have been viewed, regardless of who viewed them or how many times. Thus it might also be referred to as impressions. Your page views are important in their own way because…

Digital Marketing Metrics: Rate of Return Visitors

By Miko Bey | August 5, 2017

Rate of Return Visitors is another metric that will give you more insight regarding the actual engagement you’re enjoying on your website. As the name rather suggests, this will tell you how much of your traffic is generated by visitors who keep coming back to your site. This metric is harder to track in a…

Digital Marketing Metrics: Track Conversion Rates

By Miko Bey | August 4, 2017

Your conversion rate tells you how many of your visitors are ‘converting’ in the way that you want them to. In most cases, that is going to mean that they are buying a product from you – but it could also mean that they’re signing up to a mailing list or even that they’re clicking…