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Digital Marketing Metrics: Tracking Visitors

By Miko Bey | August 3, 2017

The first thing to look at is the number of visits you are getting to your website. This metric in itself is not necessarily all that useful, seeing as it doesn’t necessarily provide much information regarding the type of person visiting your site, the way they’re engaging with your content or anything else. What’s more,…

Digital Marketing Metrics: Bounce Rate

By Miko Bey | August 2, 2017

Your bounce rate tells you what proportion of your traffic lands on your site and then immediately leaves. This is a bounce and it basically means that although you have a visit, you aren’t engaging with that visitor and they aren’t stopping to read what you’ve created. This is a good example of why visits…

Podcasting 101 – Questions and Answers

By Miko Bey | August 2, 2017

What is podcasting? It’s simply a digital recording available for download on the internet. Who can benefit from a podcast? Just about anyone who has a website or online business can benefit. The podcast can be an extension of your website and you can record information each week about your topic and even add expert…

Digital Marketing Metrics: CPA, CPL and ROI

By Miko Bey | August 1, 2017

CPA is the ‘Cost Per Action’ and this is a term that becomes relevant when you start paying for advertising. If you use Google AdWords or Facebook Ads to try and drive more visitors to your website, then this is a form of PPC advertising. That stands for ‘Pay Per Click’ and it basically means…

Importance of a Unique Selling Point

By Miko Bey | July 21, 2017

So, you’ve thought about your business, picked your niche, and now you’re ready to get started. Before you start, do go your favorite search engine and enter your key terms in. Chances are, you’re going to find quite a few hits for your search. These are all people you’re going to be competing with. The…

How Important Is Your Online Presence?

By Miko Bey | June 26, 2017

The use of proper etiquette and professionalism are paramount. In any type of business, this is what keeps your customers happy and wanting to come back. Well, the same basic rules apply when it comes to your actions and reactions online.   Proper etiquette is part of our socialisation since childhood. Use your fork, not…

Ten Mistakes Businesses Make on Social Media

By Miko Bey | June 21, 2017

Using social media correctly can be an important path to business success. Unfortunately, many business owners make serious mistakes that impact their business in a bad way. If you want to use social media positively, avoid making these business mistakes. 1. Mixing Personal and Business — Keep personal and business separate as much as you…

How to Create Compelling Value Propositions

By Miko Bey | May 5, 2017

The dictionary defines a value proposition as, “an innovation, service, or feature intended to make a company or product attractive to the customers.” This really boils down to the time-honored marketing method of knowing your audience, identifying problems, developing solutions for them and then understanding how to let the audience know the benefits of choosing…

Build a Great Website that Works

By Miko Bey | April 21, 2017

It seems like everyone and their mother (and grandmother!) has a website these days. That’s why it’s important to be able to build a quality website to help promote your business and sell your products. Here are ten quick tips to help even a novice build a quality site. 1. Know your audience If you…

Why It’s Hard To Find A Designer Or Developer To Work On Your Existing Website

By Miko Bey | March 14, 2017

So you’ve had this website for a minute, you’re not starting fresh. However, you and your web designer have parted ways, and you’ve got multiple problems: You need someone to maintain your website. You need someone to handle future updates. You’re not sure how to make either design changes, or content changes. So, it’s going…

Understanding the Competition

By Miko Bey | February 9, 2017

To plan an effective advertising strategy, you need to understand your competition as well as how your products fill the gaps that your competition doesn’t. Knowing who your competitors are, what they offer, and how they relate to the audience is an essential element in any advertising strategy. The reason is that your competition has…

Creating an “Aha” Moment for Your Customers

By Miko Bey | January 6, 2017

Truly effective advertising requires that you make a great connection with your audience. And making a real connection with your audience requires that you know who they are, what they need, and how to provide it. Conduct Industry Research Understand how your industry works. It’s imperative to know the norms of different aspects of your…

5 Time-Saving Tips For Your Animated Video Project

By Miko Bey | December 23, 2016

The art of animation requires a lot of time and effort. But this long process offers a good deal of reward. Since the process involves a lot of time, you may be looking for some time-saving tips. Below are some tips that may help. Read on. Plan your video Before you plan, you should know…

The Importance of A Website In A Recession

By Miko Bey | November 12, 2016

The words ‘credit crunch’ and ‘recession’ now form a staple part of the media’s daily mantra. Every day we hear the finance problems are apparently worsening and that if the newspapers’ sensationalism is even partly accurate then things won’t be getting better for the time being. This is indeed a difficult time where jobs are…

PPC – The Basics

By Miko Bey | December 21, 2015

Getting started with your first pay-per-click campaign can be daunting to say the least. But with a little research, know-how and practice it can be done and is done successfully everyday. If you can add a profitable PPC campaign to your marketing, you’re on to a winning solution for your business. Here are a few…

The Effect of Your Emotions on Your Business

By Miko Bey | June 21, 2014

Business and emotions don’t really seem to mix very well. But as emotions are a daily part of our lives, short of becoming robotic, you may be faced with the two intermingling at some point in your career. Here are a few tips to help you stay on track and overcome emotions in your business…

Choosing the Right Domain Name

By Miko Bey | October 2, 2011

When it comes to building a website, your domain name could make it or break it. A catchy domain name can help people remember who you are and easily find you to give them what they’re looking for. By contrast, a bad domain name can make your website hard to find, so they’ll find someone…