Impressions of Google My Service Company Dashboard

By Miko Bey | June 9, 2018

This analysis of the new GMB Firm Dashboard was co-written by Matt Lacuesta, director of earned and owned media, and Brett Dugan, regional listing specialist, at Location3. Google announced Tuesday the release of its Google My Organisation Firm Dashboard, a long-awaited upgrade that offers firms and platform partners a more effective way to manage numerous…

The Best Ways To Display Yelp Reviews on your WordPress Site

By Miko Bey | June 8, 2018

Do you want to display Yelp reviews on your site? Yelp reviews are user reviews about the restaurants, brands, services, lifestyle products, hospitals, doctors and more. In this article, we will show you how to display Yelp reviews on your WordPress site for users to read general public reviews. Why You Should Display Yelp Reviews…

Top Skills You Can Learn to Augment Your Blogging Abilities

By Miko Bey | June 7, 2018

If you want to be a top blogger, then that means wearing a lot of hats. That is to say that there are a lot of different skills that you will need as a blogger and that can ultimately end up having a big impact on the success of your blog. In this post, we…

3 Digital Marketing Mistakes Doctors and Lawyers Make

By Miko Bey | June 6, 2018

There are a great deal of theories and ideas out there about digital marketing. There are some terrific marketer and some that are claiming to be professionals. I wish to help you save energy and time– prospective countless hours and dollars. My sole purpose is to assist individuals succeed much quicker in their picked fields…

How to Increase Your Conversions

By Miko Bey | June 5, 2018

Want to increase the success of your PPC campaign? Then it might pay to look elsewhere, other than the actual PPC campaign itself. For example, you might want to look at your website itself. If you can increase the conversion rate on your website, that means that more people will buy products from you. If…

How to Write Headlines that Work

By Miko Bey | June 5, 2018

The right headline can draw in even the most disinterested reader, luring them in to read the rest of your sales pitch. In the same way, a bad headline can totally turn off a reader who might be very interested in what you’re trying to sell. While it would be nice to have, there is…

How to Tell If Online Information Is Reliable

By Miko Bey | June 4, 2018

It’€™s getting harder and harder to determine whether the information you find online is reliable or not. With the proliferation of ‘€œfake news’€ and people who want to scam you out of your hard-earned dollar, it’€™s important to stay vigilant about the information you find online. Making that determination takes a little detective work and…

Using Social Media Effectively For Your Ecommerce Business

By Miko Bey | June 4, 2018

One of the things that you’€™re going to have to do if you want your store to succeed is use social media to promote your business and communicate with your customers. These days, a business without a social media connection is as dead-in-the-water as a company in the 1970’€™s or 1980’€™s would have been without…

Digital Marketing Versus Social Media: What’s the Difference?

By Miko Bey | June 3, 2018

Digital takes the cake in the contemporary marketing world and social networks is an important slice. They’re not completely the exact same thing. Digital marketing is a cool Generation X who knows the ropes of the web and how to market your company in classic world broad web fashion. Social network is a more casual…

Five Tips on Becoming a Better Web Content Writer

By Miko Bey | June 3, 2018

When most people search the Internet, they are in search of information. There is a lot of it out there. As a content writer, you want them to read your content. Here are five ways that you can enhance your web content writing skills. What makes you good at what you do? Part of it…

Traditional Marketing Vs Digital Marketing – 7 Pros and Cons

By Miko Bey | June 2, 2018

Marketing is an essential part of a business, regardless of industry; a savvy entrepreneur not only recognizes this but also allocates funds for this activity. Marketing basically means creating awareness and publicity about your business, its products, and services, with a view to getting people to purchase them. With competition being intense and increasing with…

The Importance of Good Content

By Miko Bey | June 2, 2018

It used to be that if you wanted to make money on the Internet, you could create web pages that were simply links and ads and, if you knew enough about search engine optimization, you’d make money. If you’re like me, you really hated it when you found these pages and immediately hit the back…

Don’t Make These Podcasting Mistakes

By Miko Bey | June 1, 2018

Many people start podcasting with passion and enthusiasm, only to lose interest a short time later and abandon their channel. Or, they work really hard, but can’t seem to grow their audience. Here are some of the most common podcasting mistakes to avoid if you want to create a popular and successful podcast. 1. Not…

Top Methods for Promoting Your YouTube Videos

By Miko Bey | June 1, 2018

Once you’ve created your YouTube channel and started uploading lots of new content on a regular basis, it can be a very frustrating feeling to find that no one is watching what you so lovingly put together. For that reason, you’re going to want to try and build up a big audience as quickly as…

How Website Design With Digital Marketing Gets You More Leads

By Miko Bey | May 30, 2018

In today’s complex and loud marketing landscape, you cannot just rely on excellent site design to obtain your company leads. Nor is digital marketing by itself the silver bullet service to your sales goals. Excellent website style with digital marketing, now that’s a sure path to service success. How site style with digital marketing works…

The Psychology Behind Choosing the Right Colors for Your Web Site

By Miko Bey | May 29, 2018

Did you know that merely changing the color of your copy can change your conversions and purchases? It’s a fact. Color has the power to affect our emotions. This means choosing the colors for your web site is not a black-and-white decision (although black and white do look wonderful in modern minimalist web design culture).…

Do This for Guaranteed Losses on Social Media

By Miko Bey | May 28, 2018

Usually, when you read social media marketing tips and advice, online gurus focus on how you can make money with your posts. Today I figured I would look at the equation from a completely different perspective. It’s one thing to learn about practices that help you generate profits from Facebook, Twitter, YouTube, and other social…

Does Your Content Have a Purpose?

By Miko Bey | May 25, 2018

By now everyone has heard the ‘content is King’ adage repeated by online gurus for the last two decades. My clients and friends get sick of me saying it. Yet many small and micro businesses have a limited understanding of what content is. They don’t know what it is, what it can do and what…

How Cool Is Your Website?

By Miko Bey | May 24, 2018

Is your web site lacking a ‘cool’ factor? It’s important to keep up with trends and technology. Visitors make a snap judgment when they visit your site. If it looks old and dated, it may discredit you. Here’s how to design a latter and cool-looking website to stay current and credible. #1 When was the…

Why do Most People Ignore Content on Facebook while “Liking” Them?

By Miko Bey | May 23, 2018

If you’ve been doing any kind of Facebook content marketing, you probably have run into a very annoying problem. To the uninitiated or the completely clueless, this may not even seem like a problem. You post something on your Facebook page, it gets on the timeline of some of your fans, and they “like” what…

Rinse and Repeat: The 80/20 Rule in Your Advertising Strategy

By Miko Bey | May 22, 2018

As you develop your advertising strategy, it’s important to understand that some of the things you do will work, and some will not work. Some will work a little bit, and some will not work at all. You’ll need to check your metrics to find out what’s succeeding and what’s failing, and then determine what…

Local Marketing 101

By Miko Bey | May 22, 2018

Local marketing is important for any small business. Even if your business is mainly web based you may find that local marketing is still beneficial. Here are some tips to help you build your local marketing campaign: Build your reputation Nothing ensures local marketing success more than positive word of mouth. Build a positive business…

How to Get Current Customers to Refer You to Others

By Miko Bey | May 21, 2018

According to current marketing wisdom, one unhappy customer will tell 7 other people about their bad experience with a product or business. A happy customer will only tell 1 other person about their great experience. How can you beat these odds to get more of your satisfied customers to spread the word about your products…

Getting Your Message Across Accurately

By Miko Bey | May 19, 2018

There are several obstacles you may encounter when you are an internet or home-based business owner. However, the most prominent one can also result in being the biggest problem. Communication between yourself and your employees, as well as your clients, must be direct, explicative and most of all understood. Getting any business message across is…

10 Mistakes Businesses Make When Implementing a Content Strategy

By Miko Bey | May 16, 2018

Creating and publishing content that your audience will not only enjoy but will act on takes time, patience and planning. Plus, it takes an understanding of how content marketing works online and the technology used to help people find you. Here are ten mistakes to avoid.

Segmentation as a Sales Strategy

By Miko Bey | May 16, 2018

Market segmentation is part of any successful sales strategy. It will drastically increase your bottom line if implemented correctly. First, let ‘s talk about what market segmentation is, and then we ‘ll go over the different ways it can improve your sales strategy. What Is Market Segmentation? Many small business owners make the mistake of…

How to Develop Your Email Marketing List

By Miko Bey | May 15, 2018

Email marketing lists are your key to electronic marketing. They are easily the least time-consuming of your marketing plans once your email list has been established. The question remains, however; how exactly do you go about the process of developing this list in the first place? You can start out by having a location included…

Getting Your Positioning Right

By Miko Bey | May 14, 2018

An important part of creating an effective advertising strategy is to get your positioning right. Brand positioning is all about how your brand looks in the mind of your customer. By getting your advertising positioning strategy right, you can focus more on your message about specific aspects of your products or services while staying true…

Whoa Nellie! Why Are These Two Website Quotes So Different?

By Miko Bey | May 11, 2018

If you’re hiring someone to work in your business full time, you interview a number of candidates and evaluate them for the position. That’s reasonable, right? Websites work the same way. If done properly, they become amazing parts of your business and the way they earn and serve customers. They also increase the efficiency of…

Is Your Marketing Making You Money?

By Miko Bey | May 9, 2018

A business wouldn’t be a business if it were not out to make money. Yet when it comes to marketing, many business owners forget this. They do as little marketing as they can get away with. Or they spend a lot of time on the marketing itself but little on the necessary research. In both…