Creating Your Brand and Building Your Audience
A good place to start is by asking what exactly a brand is. A brand is much more than just a logo and is rather an ethos – a mission statement and an approach to business. That logo simply tells people that the product or service they’re receiving adheres to the same standards as whatever…
Be Consistent In Social Media Marketing
You now know how to write great content, how to keep people coming back to your site and how to engage your audience so that they feel like part of an exciting VIP community. (If you are struggling with this, this blog is full of ideas on how to tackle content creation.) You realise social…
Casting Call: Understanding Podcast Advertising Opportunities
As podcasts grow in popularity, advertising opportunities are shifting in response to target new audiences of listeners. Broadcast radio ads may be fading in popularity, but audio advertising on podcasts is picking up steam, so much so that businesses are expected to spend over $500 million on podcast ads by the year 2020. Why Podcasts…
WordPress Security – 19 Steps to Lock Down Your Site
When it comes to WordPress security, there are a lot of things you can do to lock down your site to prevent hackers and vulnerabilities from affecting your ecommerce site or blog. The last thing you want to happen is to wake up one morning to discover your site in shambles. So today we are…
Stop Being So Modest! Why Women in Business Need to Get Comfortable with Bragging
A study by researchers at Carnegie Mellon and two other institutions showed that bragging elicits a negative reaction from those on the receiving end. Yet at the same time, cultural bias makes it both more common and more socially acceptable for men to self-promote. Sound familiar?
Small Business Website Development
Web design in any respect is a serious business, but especially for small business since there is so much riding on getting out to new clients. Small businesses will either make it big or fail most commonly within the first year or two and so it’s good to investigate all sources of income where possible.
Why Content Marketing is the New Key to Good SEO
Good SEO means forgetting SEO and concentrating on your users. And it also means forgetting SEO in that you are going to be trying to merge your different marketing strategies in order to create one bigger approach.
Eight Tips to Avoid Social Media Overload
One of the problems that happen to many people who like to use social media is that it takes over their lives. Even if you’re doing it for work, you must admit that sometimes it is not really work – at least it’s not productive work. If you can focus on productivity instead of activity, you can accomplish so much more in your life.
The Opt-in Process – 10 Steps to Success
Your opt-in page is very important because it is the place where consumers will decide if they will or will not give you their email addresses to receive email from you. It also sets the tone for future email communication. When done correctly, it can drive future email activity; and when done poorly, it will result in lower email activity.
Why You Shouldn’t Ignore Instagram
The most popular videos on Instagram tend to be the ones which tell a story or portray a series of steps on how to do something. Since videos will need to be sped up in order to ensure that the whole thing fits into Instagram’s given timeframe, this provides users with a quick way to stay up to date or learn something new.
Your Workflow: Creating and Uploading Videos
So what is the average day like for a YouTuber? How do you go from start to finish and save yourself as much time as possible? Well, everyone works differently but it’s certainly worth coming up with a workflow to minimize the amount of time and effort that will go into making videos.
How to Master the Facebook Pixel Like a Pro (in 2020 and beyond)
In this post, we’re going to go over everything you need to know about the Facebook Pixel, including what you can do with it, how to install it, and tools that can make the process a little easier!
The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals
Did you know that people in the U.S. spend 20% of their mobile time on Facebook or Instagram? And there are over 1.8 billion people using Facebook every month?
How to Make Content Marketing Part of Your Company’s DNA
If your company has a marketing department (even a small one!), it’s almost guaranteed there’s someone in charge of content. Traditionally, most marketers consider content as written pieces on a website created by the marketing department. However, as the stages of the funnel and the customer journey continue to evolve, more marketers are branching out…
5 Effective Marketing Video Tips for Your Small Business
You’re almost there. You have your blog up and running and you’re publishing content consistently. You have the handled. You might have even set up your email list software. These are all essential components of a marketing effort. But it’s still missing one thing: Video.
What Will Your YouTube Channel Be About?
The thing to understand about YouTube is that it is much more visual than a blog or a social media channel. And this means that any subject matter that is more visual in nature and more dynamic is almost sure to be a success.
Why Your Business Needs a YouTube Channel
When it comes to using video to market your brand and products, YouTube should be the first place that you go to.
How to Create an Amazing Brand for Your Blog
A great blog is nothing without a strong brand behind it. If you want your blog to be as successful as possible, then it is not enough that you simply think about your blog as a website. Instead, you need to think about it as a movement. That means that people need to be so excited for your blog that they want to be a part of it and they want to feel as though they’re involved in something bigger than themselves.
10 New Year’s Resolutions for Web Content Writers
Although you may have a million ideas running through your head, you may be looking for more. So, what are some good New Year’s resolutions for web content writers?
What Business Goals can you accomplish with Facebook?
Nowadays, a platform like Facebook can make an enormous difference in how a business reaches its customers, no matter where it is located or how tight its budget is.
Top Tips to Create Amazing Videos That Go BIG
So now you know the types of video you’re going to create and you know what your workflow is going to be like, the next question is what makes a great video?
The Pros and Cons of Building Your Website from Scratch
You are in business to make money, not to lose it or give it away. While this is essentially true of all business enterprises, certain tasks could be costing you more when not handled professionally. Keep reading to discover the pros and cons of creating a business website yourself as opposed to using a knowledgeable programmer.
Building an Ecommerce Store and Making Your Products Fly Off the Digital Shelves
Being successful here is a matter of choosing the right design to begin with but also thinking about how you’re going to arrange and price your items to help them move. This ultimately comes down to a lot of psychology.
Why a Brand is Crucial for Good SEO
Many marketers will make the mistake of viewing their SEO and their broader marketing as being separate. The assumption is that marketing entails things like social media marketing and advertising, whereas SEO involves adding lots of content to your website and using keywords. The two are entirely different and there is no crossover… right?
Seven Common Web Design Mistakes
When it comes to creativity, web designers have it in spades. But, can too much of a good thing be all bad? Below are seven design mistakes that could turn folks away from your website.
Five Tips To Increasing Website Conversion Rates
One of the most important metrics to any online business or marketing campaign is your website’s conversion rate. It doesn’t matter if you drive millions of people to your website if none of them convert. What constitutes a conversion will depend, of course, on what your goal is. It could be content downloads, purchases, sign-ups to your email lists and more.
Six Ways to Keep Your Website Fresh
Wouldn’t you prefer something fresh over something stale? If we were talking food, you’d undoubtedly say yes. Well, websites are much the same. A visitor who continues to find the same old content or images will eventually move on. Read on for six ways to ensure that your visitors keep coming back to you for more.
Using Analytics to Understand Your Competition
The more you can understand your competition, the better business you’re going to have. You can learn so much from them – especially if they’ve been around longer than you have.
The Surprising Future of SEO
If Google’s devastating Panda and Penguin updates taught the internet anything, it’s that content creators can’t rest on their laurels and hope to keep relying on the same SEO techniques forever.
Why Stories Are Effective in Business Building
Human beings navigate the world through stories. That is how we make sense of all the information that our bodies pick up. We can look at things, we can smell things, we can touch things, we can hear things -we can detect all sorts of things.