A good place to start is by asking what exactly a brand is. A brand is much more than just a logo and is rather an ethos – a mission statement and an approach to business. That logo simply tells people that the product or service they’re receiving adheres to the same standards as whatever…
As podcasts grow in popularity, advertising opportunities are shifting in response to target new audiences of listeners. Broadcast radio ads may be fading in popularity, but audio advertising on podcasts is picking up steam, so much so that businesses are expected to spend over $500 million on podcast ads by the year 2020. Why Podcasts…
When it comes to WordPress security, there are a lot of things you can do to lock down your site to prevent hackers and vulnerabilities from affecting your ecommerce site or blog. The last thing you want to happen is to wake up one morning to discover your site in shambles. So today we are…
A study by researchers at Carnegie Mellon and two other institutions showed that bragging elicits a negative reaction from those on the receiving end. Yet at the same time, cultural bias makes it both more common and more socially acceptable for men to self-promote. Sound familiar?
Web design in any respect is a serious business, but especially for small business since there is so much riding on getting out to new clients. Small businesses will either make it big or fail most commonly within the first year or two and so it’s good to investigate all sources of income where possible.
Good SEO means forgetting SEO and concentrating on your users. And it also means forgetting SEO in that you are going to be trying to merge your different marketing strategies in order to create one bigger approach.
Your opt-in page is very important because it is the place where consumers will decide if they will or will not give you their email addresses to receive email from you. It also sets the tone for future email communication. When done correctly, it can drive future email activity; and when done poorly, it will result in lower email activity.
Did you know that people in the U.S. spend 20% of their mobile time on Facebook or Instagram? And there are over 1.8 billion people using Facebook every month?
If your company has a marketing department (even a small one!), it’s almost guaranteed there’s someone in charge of content. Traditionally, most marketers consider content as written pieces on a website created by the marketing department. However, as the stages of the funnel and the customer journey continue to evolve, more marketers are branching out…
You’re almost there. You have your blog up and running and you’re publishing content consistently. You have the handled. You might have even set up your email list software. These are all essential components of a marketing effort. But it’s still missing one thing: Video.
A great blog is nothing without a strong brand behind it. If you want your blog to be as successful as possible, then it is not enough that you simply think about your blog as a website. Instead, you need to think about it as a movement. That means that people need to be so excited for your blog that they want to be a part of it and they want to feel as though they’re involved in something bigger than themselves.
Although you may have a million ideas running through your head, you may be looking for more. So, what are some good New Year’s resolutions for web content writers?
You are in business to make money, not to lose it or give it away. While this is essentially true of all business enterprises, certain tasks could be costing you more when not handled professionally. Keep reading to discover the pros and cons of creating a business website yourself as opposed to using a knowledgeable programmer.
Being successful here is a matter of choosing the right design to begin with but also thinking about how you’re going to arrange and price your items to help them move. This ultimately comes down to a lot of psychology.
Many marketers will make the mistake of viewing their SEO and their broader marketing as being separate. The assumption is that marketing entails things like social media marketing and advertising, whereas SEO involves adding lots of content to your website and using keywords. The two are entirely different and there is no crossover… right?
When it comes to creativity, web designers have it in spades. But, can too much of a good thing be all bad? Below are seven design mistakes that could turn folks away from your website.
One of the most important metrics to any online business or marketing campaign is your website’s conversion rate. It doesn’t matter if you drive millions of people to your website if none of them convert. What constitutes a conversion will depend, of course, on what your goal is. It could be content downloads, purchases, sign-ups to your email lists and more.
Wouldn’t you prefer something fresh over something stale? If we were talking food, you’d undoubtedly say yes. Well, websites are much the same. A visitor who continues to find the same old content or images will eventually move on. Read on for six ways to ensure that your visitors keep coming back to you for more.
The more you can understand your competition, the better business you’re going to have. You can learn so much from them – especially if they’ve been around longer than you have.
If Google’s devastating Panda and Penguin updates taught the internet anything, it’s that content creators can’t rest on their laurels and hope to keep relying on the same SEO techniques forever.
Human beings navigate the world through stories. That is how we make sense of all the information that our bodies pick up. We can look at things, we can smell things, we can touch things, we can hear things -we can detect all sorts of things.