What is “Pay-Per Click”?

“Pay-Per Click”, is an easy to understand advertising strategy. There are around 300 million searches using major search engines everyday. This causes 80% of internet traffic. Ranking your websites on these search engines is very important in reaching as many potential customers as possible. But in order to be seen and clicked most frequently, your website should be viewed at the top most of the search list. Most people only reach up to the third page of a search engine so the lower your rank, the lesser the chance you will be clicked. In “Pay-Per Click” advertising, you pay to be always visible on the internet. You select keywords or key phrases about your website, and the highest bidder ranks the best. There is no upfront cost. You only pay after a visitor clicks your link. This is why it is called “Pay-Per Click”.

Everyday millions of people around the world click on Pay-Per Click advertising campaign. With the internet industry booming and online business growing, an ad can be seen by virtually anybody on the planet who is online.

“Pay-Per Click” advertising campaigns are one of  the premier growth areas in online marketing. Last year, an estimated $741.2 million was spent on “Pay-Per Click” advertising. The usual search engine optimization can take weeks or even months to produce results. “Pay-Per Click” advertising can attract customers at an instant. Why? Because, this cutting edge ad campaign can be placed on any website and can be viewed by potential online customers, anywhere, anytime and all the time. The only challenge is placing the ads on proper websites that will attract possible customers for a specific product or service.

“Pay-Per Click” advertising campaigns attract the right consumers in the shortest possible time. This is the most cost effective way of marketing products or services. You can also monitor the customers who visit your site, what they are looking for and what they are buying. With the right creativity, and using the right search-phrases, we can direct the best potential customers who are willing to do business with us.

“Pay-Per Click” advertising can easily be managed 24 hours per day and 7 days a week through the internet. This allows you improve the campaign strategy by effectively responding to the activities of both customers and competitors.

So what are you waiting for? Contact me to help you set up your first PPC campaign!

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