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Useful stuff for my business clients and fans... 

Casting Call: Understanding Podcast Advertising Opportunities

January 14, 2020

As podcasts grow in popularity, advertising opportunities are shifting in response to target new audiences of listeners. Broadcast radio ads may be fading in popularity, but audio advertising on podcasts is picking up steam, so much so that businesses are expected to spend over $500 million on podcast ads by the year 2020. Why Podcasts…

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WordPress Security – 19 Steps to Lock Down Your Site

January 14, 2020

When it comes to WordPress security, there are a lot of things you can do to lock down your site to prevent hackers and vulnerabilities from affecting your ecommerce site or blog. The last thing you want to happen is to wake up one morning to discover your site in shambles. So today we are…

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Stop Being So Modest! Why Women in Business Need to Get Comfortable with Bragging

January 14, 2020

A study by researchers at Carnegie Mellon and two other institutions showed that bragging elicits a negative reaction from those on the receiving end. Yet at the same time, cultural bias makes it both more common and more socially acceptable for men to self-promote. Sound familiar?

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Small Business Website Development

January 11, 2020

Web design in any respect is a serious business, but especially for small business since there is so much riding on getting out to new clients. Small businesses will either make it big or fail most commonly within the first year or two and so it’s good to investigate all sources of income where possible.

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Why Content Marketing is the New Key to Good SEO

January 10, 2020

Good SEO means forgetting SEO and concentrating on your users. And it also means forgetting SEO in that you are going to be trying to merge your different marketing strategies in order to create one bigger approach.

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More Fresh Coffee

Finding an Online Community for Women in Business


As a businesswoman, it’s very important to have a good support network. You need fellow businesswomen to share experiences and tips with. You need women who are in fields related to yours to ask questions. The sense of community provided by a group of businesswomen can help see you through the tough times. But finding…

Is Business Coaching Right for You?


Often times we actually know the steps we need to take with our business, but systemizing those steps into ‘do-able’ chunks can be a lot more difficult. There are also many ‘small’ questions that come up as we build our business, and having someone to turn to can be a great help. Even just having…

Ten Easy Ways to Improve Your Website and Increase Sales


A good website can be a great tool for boosting your sales. On the other hand, a poorly made website can turn customers off to current and even future products. Here are some tips to creating a website that will help you, rather than hurt you.

Three Tips For Winning Over Your Customers Online


Being the proprietor of an online business, you may have noticed the competition getting a little more aggressive. In these tough economic times, all business owners need to find and keep their customers coming to them instead of the underdog. It might just be the right time to start winning your online customers over with…

Your Website Looks Pretty But…

Web Design Online Technology Working Office Concept

As a graphic designer, I have a fundamental attraction to good design. However, I cannot describe my distress when I come across web sites that are badly designed, but have something I want, or a beautiful website that doesn’t do a damn thing for building my relationship with the owner beyond bland, homogenised and antiseptic narrative.

Things That Can Get In The Way of a Good Website


If you expect every web project to go smoothly you’re being extremely naive. Problems always occur but most of the time they’re minor enough to fix right away. Other times the issue can seriously affect the quality of the final website.

Make Your Website a 24-Hour Sales Engine


Unlike the traditional business model, an online business gives you 24-hour presence which anyone from around the world can access. This is an exciting and fantastic opportunity for business owners who know how to make the most of this powerful sales engine. Here are a few tips to help you create a website that really…

Strategies to Avoid Wasting Time Online


Whether you’re starting your own business, working at an established company, or just trying to get things done around the house, there’s a good chance there’s one thing intent on keeping you from getting things done: the Internet.

5 Tips for Everyday Photography


As a photographer, you may be called for wedding photography. If you have been looking for some event photography tips, this article can help you. Actually, your job is to shoot some amazing photos. Given below are 5 tips that can help you with your event photography. With these tips, you will be able to…

Choosing the Right Brand Image


One of the first steps in creating an effective advertising strategy is to choose the right brand image for your business. It doesn’t matter if your business is large or small; branding is an important part of advertising and marketing your business effectively.

Does Product Review Help Marketing?


The Internet is a great place for anyone to get information on just about anything. Students use the Internet to get information that they need to do their schoolwork. Hobbyists go online to find patterns and compare notes with others who share in their craft. And smart shoppers go online to research products before buying.…

Digital Marketing Metrics: CLV (Customer Lifetime Value)


Your CLV is your ‘customer lifetime value’. This is the most important metric to track in terms of making money and it’s another one you’re going to have to calculate yourself by looking at a range of other metrics from your panel. First, look at the amount you are charging for your product and more…

Digital Marketing Metrics: Page Views and Average Page Views Per Visit


Your page views is a metric that sites somewhere snuggly between your views and your hits. This basically tells you how many individual pages have been viewed, regardless of who viewed them or how many times. Thus it might also be referred to as impressions. Your page views are important in their own way because…

Digital Marketing Metrics: Rate of Return Visitors


Rate of Return Visitors is another metric that will give you more insight regarding the actual engagement you’re enjoying on your website. As the name rather suggests, this will tell you how much of your traffic is generated by visitors who keep coming back to your site. This metric is harder to track in a…

Digital Marketing Metrics: Track Conversion Rates


Your conversion rate tells you how many of your visitors are ‘converting’ in the way that you want them to. In most cases, that is going to mean that they are buying a product from you – but it could also mean that they’re signing up to a mailing list or even that they’re clicking…

Digital Marketing Metrics: Tracking Visitors


The first thing to look at is the number of visits you are getting to your website. This metric in itself is not necessarily all that useful, seeing as it doesn’t necessarily provide much information regarding the type of person visiting your site, the way they’re engaging with your content or anything else. What’s more,…

Digital Marketing Metrics: Bounce Rate


Your bounce rate tells you what proportion of your traffic lands on your site and then immediately leaves. This is a bounce and it basically means that although you have a visit, you aren’t engaging with that visitor and they aren’t stopping to read what you’ve created.

Podcasting 101 – Questions and Answers


What is podcasting? It’s simply a digital recording available for download on the internet. Who can benefit from a podcast? Just about anyone who has a website or online business can benefit. The podcast can be an extension of your website and you can record information each week about your topic and even add expert…

Digital Marketing Metrics: CPA, CPL and ROI


CPA is the ‘Cost Per Action’ and this is a term that becomes relevant when you start paying for advertising. If you use Google AdWords or Facebook Ads to try and drive more visitors to your website, then this is a form of PPC advertising. That stands for ‘Pay Per Click’ and it basically means…

Importance of a Unique Selling Point


So, you’ve thought about your business, picked your niche, and now you’re ready to get started. Before you start, do go your favorite search engine and enter your key terms in. Chances are, you’re going to find quite a few hits for your search. These are all people you’re going to be competing with. The…

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Digital Marketing Metrics 101: A Guide