Coffee Bytes

Useful stuff for my business clients and fans... 

Creating Your Brand and Building Your Audience

September 16, 2021

A good place to start is by asking what exactly a brand is. A brand is much more than just a logo and is rather an ethos – a mission statement and an approach to business. That logo simply tells people that the product or service they’re receiving adheres to the same standards as whatever…

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Be Consistent In Social Media Marketing

May 1, 2021

You now know how to write great content, how to keep people coming back to your site and how to engage your audience so that they feel like part of an exciting VIP community. (If you are struggling with this, this blog is full of ideas on how to tackle content creation.) You realise social…

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Casting Call: Understanding Podcast Advertising Opportunities

January 14, 2020

As podcasts grow in popularity, advertising opportunities are shifting in response to target new audiences of listeners. Broadcast radio ads may be fading in popularity, but audio advertising on podcasts is picking up steam, so much so that businesses are expected to spend over $500 million on podcast ads by the year 2020. Why Podcasts…

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WordPress Security – 19 Steps to Lock Down Your Site

January 14, 2020

When it comes to WordPress security, there are a lot of things you can do to lock down your site to prevent hackers and vulnerabilities from affecting your ecommerce site or blog. The last thing you want to happen is to wake up one morning to discover your site in shambles. So today we are…

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Stop Being So Modest! Why Women in Business Need to Get Comfortable with Bragging

January 14, 2020

A study by researchers at Carnegie Mellon and two other institutions showed that bragging elicits a negative reaction from those on the receiving end. Yet at the same time, cultural bias makes it both more common and more socially acceptable for men to self-promote. Sound familiar?

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More Fresh Coffee

Segmentation as a Sales Strategy

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Market segmentation is part of any successful sales strategy. It will drastically increase your bottom line if implemented correctly. First, let ‘s talk about what market segmentation is, and then we ‘ll go over the different ways it can improve your sales strategy. What Is Market Segmentation? Many small business owners make the mistake of…

How to Develop Your Email Marketing List

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Email marketing lists are your key to electronic marketing. They are easily the least time-consuming of your marketing plans once your email list has been established. The question remains, however; how exactly do you go about the process of developing this list in the first place? You can start out by having a location included…

Getting Your Positioning Right

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An important part of creating an effective advertising strategy is to get your positioning right. Brand positioning is all about how your brand looks in the mind of your customer. By getting your advertising positioning strategy right, you can focus more on your message about specific aspects of your products or services while staying true…

Whoa Nellie! Why Are These Two Website Quotes So Different?

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If you’re hiring someone to work in your business full time, you interview a number of candidates and evaluate them for the position. That’s reasonable, right? Websites work the same way. If done properly, they become amazing parts of your business and the way they earn and serve customers. They also increase the efficiency of…

Is Your Marketing Making You Money?

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A business wouldn’t be a business if it were not out to make money. Yet when it comes to marketing, many business owners forget this. They do as little marketing as they can get away with. Or they spend a lot of time on the marketing itself but little on the necessary research. In both…

Breaks Increase Productivity

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Are you working and working but just can’t seem to focus and get stuff done? You might be considering changing careers or even seeing a doctor, but the solution may be much more simple than that – just take a break. I have found, that y=taking short ten minute breaks throughout the day can help…

Ten Mistakes Businesses Make with Emails

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Email marketing is the most effective type of marketing ever invented. Unfortunately, it’s also an easy place to make mistakes or even overlook the obvious. The point of email marketing is to build relationships, educate your audience, and convert them to customers. If they’re customers already, the point is to educate them and then convert…

How to Sustain Profits by Creating New Products and Services Related to Your Business

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One of the most important ways to sustain profits in your niche-related business is to create new products and service that your targeted audience will be eager to buy. You can accomplish this in a number of ways. The most obvious is the new product launch. If you know your niche well, chances are you…

Advantages and Disadvantages of Starting a Consulting Business

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Have you worked in the office drudgery long enough and want to branch out on your own? Consulting is becoming a more popular option, especially since the internet has made long-distance communication and working from home so much easier. Here are a few advantages and disadvantages or starting a consulting business to help you make…

Customer Relationship Management System (CRM): An Explanation

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The common law of business was always to focus on product. The key was always that if you have a good product, people will buy it. Now many businesses have taken a new approach called Customer Relationship Management, or CRM. The principle behind CRM is that you focus on the customer, and if you produce…

How Technology-Savvy Small Businesses Will Succeed

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The Internet has been a great leap for everyone, but most of all for businesses. Businesses small and large have found thousands of new avenues to find new customers and serve them better. This is great for those who know how to use all the new technologies, but those who don’t are being left behind.…

Interactive Website 101

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As the internet gets more and more competitive, building an interactive website is more important than ever. But what does ‘interactive’ really mean? What is an interactive website? Simply put, it’s a website which lets its visitors interact within the community, rather than just a static website which doesn’t offer the opportunity for feedback or…

Increase Selling Power with the Right Words

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People love information. If you give them something interesting to read, you can direct them anywhere you choose. Your selling power will experience an increase more than you thought possible.

How to Repurpose Your Content

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Repurposing your content makes good business sense. It’s a good way to squeeze out as much value as possible from your current content. And repurposing also helps your customers by providing fantastic content in a variety of ways.

Why Basic Website Maintenance Is So Important

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In my 25 years of building websites, most small business people are just so damn happy to have a website, they think ‘live and online’ is the same thing as ‘done’. I have a newsflash for allyuh, there is no ‘done’ with a website’. If you’re done, you’re webbing wrong.

Mastermind Groups Explained

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The mastermind concept has been around for a long time. Many entrepreneurs will make references to being part of a mastermind group and credit the group in many instances for a big part of their success. The mastermind concept is simple: you gather with like-minded individuals to help motivate and build each other’s businesses. It’s…

How To Stay Committed To Your Business

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The fantasy of entrepreneurial life and the reality can be shocking when you’re unprepared. If you’re like me, you’ve doubted yourself a thousand times, and a lack of results can send you scampering into the relative safety of a nine to five. Becoming an entrepreneur requires a certain amount of drive and enthusiasm, and no…

Running a Website or Web-based Business

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With the state of the economy, more and more online businesses are showing up, especially among minority business owners, women and millennials. Many businesses have been skipping bricks and mortar entirely, for at least a decade. And why not? Web-based businesses have the distinct advantage of having a low overhead which is appealing to most…

Clarifying your Podcast Ideas

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In my previous rundown introducing podcasting, I gave an overview of things to consider when starting a podcast. This post delves a little deeper, beyond just an idea. If you have a good idea for podcasting, it’s important to be crystal clear it so that you can narrow it down and ensure that your audience will…

Are You Hiding in Plain Site?

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Enhance your online presence with great niche-related features These days, any serious business owner with a brain in their head has a website or blog to help market their business. A website with your own domain name (URL) establishes a professional online presence and offers a central hub for all of your online and offline…

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Digital Marketing Metrics 101: A Guide

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