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Coffee Bytes

Useful stuff for my business clients and fans... 

Casting Call: Understanding Podcast Advertising Opportunities

January 14, 2020

As podcasts grow in popularity, advertising opportunities are shifting in response to target new audiences of listeners. Broadcast radio ads may be fading in popularity, but audio advertising on podcasts is picking up steam, so much so that businesses are expected to spend over $500 million on podcast ads by the year 2020. Why Podcasts…

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WordPress Security – 19 Steps to Lock Down Your Site

January 14, 2020

When it comes to WordPress security, there are a lot of things you can do to lock down your site to prevent hackers and vulnerabilities from affecting your ecommerce site or blog. The last thing you want to happen is to wake up one morning to discover your site in shambles. So today we are…

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Stop Being So Modest! Why Women in Business Need to Get Comfortable with Bragging

January 14, 2020

A study by researchers at Carnegie Mellon and two other institutions showed that bragging elicits a negative reaction from those on the receiving end. Yet at the same time, cultural bias makes it both more common and more socially acceptable for men to self-promote. Sound familiar?

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Small Business Website Development

January 11, 2020

Web design in any respect is a serious business, but especially for small business since there is so much riding on getting out to new clients. Small businesses will either make it big or fail most commonly within the first year or two and so it’s good to investigate all sources of income where possible.

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Why Content Marketing is the New Key to Good SEO

January 10, 2020

Good SEO means forgetting SEO and concentrating on your users. And it also means forgetting SEO in that you are going to be trying to merge your different marketing strategies in order to create one bigger approach.

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3 Ways to Generate Local Sales Online

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Being online is critical for getting local business. Most people think the internet is just a way to target worldwide customers, but it can also be used effectively for local business. So how do you generate area specific customers from using the net? There are a few methods that work. Here are three of the…

The best ways to make communication more efficient with MailChimp

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No matter what you use your network for, interaction is always the secret to accomplishing both short-term and long-lasting objectives. If your neighborhood has grown to the point where keeping in touch with all its members ends up being a challenge, you will be pleased to know that Ning networks can now integrate with MailChimp,…

Tips on Creating an Effective Facebook Profile

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If you’re thinking of sharing your business via Facebook, creating an effective profile is important. It’s easy to go into Facebook and set up a profile that doesn’t do much to reflect what you’re about. So here are some tips for Facebook beginners. 1. Be careful It’s wise to exercise care when you set up…

Customer Recognition – 3 Tips to Success

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How do you reach local customers? That’’s a question a lot of businesses ask, especially if they have a bricks and mortar location. Many people know how easy it is to reach those out of the area, but how do you target people where you live? This actually isn’’t that difficult. Here are three tips…

Tips for Planning Your Content

A Simple 90 Min Exercise For Planning Out Months of Great Posts

As an online business owner, you know that content is one of the best tools you have. It drives traffic. It provides your audience with the value and information they seek. It also helps you market your business, products or services. Content is essential for online marketing success. You can achieve greater success if you take the time to plan your content.

Facebook for the Small Business Owner

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Large, global brands seem to be the most noticeable businesses on Facebook, but that is changing. In fact, it has already changed significantly in the decade plus I’ve been using Facebook. There was a time when you could forget about trying to find your local business’s Facebook page, that was a strictly one-to-one, your friends…

Building A Web site For Your Home Based Business

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It is possible to make money online, running your business from home. But to be able to do this, you have to have a web site. Most people starting up a home based business will try and build their own, that’s fine if you know what you are doing but can reflect very badly if…

Crash Course: How To Make Your WooCommerce Reliable

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Many eCommerce online retailers rely on WooCommerce and in terms of buyer details, safety measures are essential to building a customer base. Truly, it’s all sensitive information should be taken good care of. Data like transaction details, customer’s private information and way more are saved on a WooCommerce online site. If you happen to own a WooCommerce store, ensure you prioritize  your WooCommerce store security.…

Suggestions for the Newbie on Facebook

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Whenever you start your small business ventures on Facebook, you may find some suggestions useful. It may help relieve some of the nervousness new customers and newcomers to social networking typically feel. Listed below are some ideas for those who are novices on Facebook. 1. Understand the medium It’s vital to grasp what Facebook is…

The Art of Utilizing Email to Sell

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Selling by email is totally different than selling on a website. Sales letters work under the impression that they’ve only one shot to make a sale and must hammer in all the advantages and go for an instantaneous close. Email alternatively has the benefit of a relationship and ongoing contact. Listed here are just a few…

How to Organize Your Market Research Data

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Most market research culminates with a report of the findings. It’€™s important to determine how you’€™ll organize the data even before you start collecting it, so that you’€™re sure that you’€™re using the right methods to gather the data. The report should be useful for you to use when you are trying to create products,…

Google My Company Brings Two New Post Types

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Google My Business or GMB is a powerful tool that helps businesses get included in their business listing to reach billions of Google users in no time. Google introduced two new post types for businesses to highlight product and offers. GMB will use the new ‘product’ and ‘offer’ post types to post about the product and promotional details.…

5 Efficient Ways to Improve Your Digital Marketing Strategy

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By George Minton Know the right tools for digital marketing and learn how to use them properly. These are fundamental steps for your small business to really achieve that ROI it deserves. Here are the five ways to further push your digital marketing to greater heights. Enhance content with images Processing visual information is faster…

Impressions of Google My Service Company Dashboard

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This analysis of the new GMB Firm Dashboard was co-written by Matt Lacuesta, director of earned and owned media, and Brett Dugan, regional listing specialist, at Location3. Google announced Tuesday the release of its Google My Organisation Firm Dashboard, a long-awaited upgrade that offers firms and platform partners a more effective way to manage numerous…

The Best Ways To Display Yelp Reviews on your WordPress Site

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Do you want to display Yelp reviews on your site? Yelp reviews are user reviews about the restaurants, brands, services, lifestyle products, hospitals, doctors and more. In this article, we will show you how to display Yelp reviews on your WordPress site for users to read general public reviews. Why You Should Display Yelp Reviews…

Top Skills You Can Learn to Augment Your Blogging Abilities

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If you want to be a top blogger, then that means wearing a lot of hats. That is to say that there are a lot of different skills that you will need as a blogger and that can ultimately end up having a big impact on the success of your blog. In this post, we…

3 Digital Marketing Mistakes Doctors and Lawyers Make

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There are a great deal of theories and ideas out there about digital marketing. There are some terrific marketer and some that are claiming to be professionals. I wish to help you save energy and time– prospective countless hours and dollars. My sole purpose is to assist individuals succeed much quicker in their picked fields…

How to Increase Your Conversions

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Want to increase the success of your PPC campaign? Then it might pay to look elsewhere, other than the actual PPC campaign itself. For example, you might want to look at your website itself. If you can increase the conversion rate on your website, that means that more people will buy products from you. If…

How to Write Headlines that Work

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The right headline can draw in even the most disinterested reader, luring them in to read the rest of your sales pitch. In the same way, a bad headline can totally turn off a reader who might be very interested in what you’re trying to sell. While it would be nice to have, there is…

How to Tell If Online Information Is Reliable

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It’€™s getting harder and harder to determine whether the information you find online is reliable or not. With the proliferation of ‘€œfake news’€ and people who want to scam you out of your hard-earned dollar, it’€™s important to stay vigilant about the information you find online. Making that determination takes a little detective work and…

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Digital Marketing Metrics 101: A Guide