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Coffee Bytes

Useful stuff for my business clients and fans... 

Casting Call: Understanding Podcast Advertising Opportunities

January 14, 2020

As podcasts grow in popularity, advertising opportunities are shifting in response to target new audiences of listeners. Broadcast radio ads may be fading in popularity, but audio advertising on podcasts is picking up steam, so much so that businesses are expected to spend over $500 million on podcast ads by the year 2020. Why Podcasts…

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WordPress Security – 19 Steps to Lock Down Your Site

January 14, 2020

When it comes to WordPress security, there are a lot of things you can do to lock down your site to prevent hackers and vulnerabilities from affecting your ecommerce site or blog. The last thing you want to happen is to wake up one morning to discover your site in shambles. So today we are…

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Stop Being So Modest! Why Women in Business Need to Get Comfortable with Bragging

January 14, 2020

A study by researchers at Carnegie Mellon and two other institutions showed that bragging elicits a negative reaction from those on the receiving end. Yet at the same time, cultural bias makes it both more common and more socially acceptable for men to self-promote. Sound familiar?

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Small Business Website Development

January 11, 2020

Web design in any respect is a serious business, but especially for small business since there is so much riding on getting out to new clients. Small businesses will either make it big or fail most commonly within the first year or two and so it’s good to investigate all sources of income where possible.

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Why Content Marketing is the New Key to Good SEO

January 10, 2020

Good SEO means forgetting SEO and concentrating on your users. And it also means forgetting SEO in that you are going to be trying to merge your different marketing strategies in order to create one bigger approach.

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More Fresh Coffee

Tips For Hosting Local Events

Apply to Host Local Art Battle Events | Art Battle International

There are plenty of unconventional advertising methods that work. Many businesses fall into the trap of doing nothing but traditional advertising. However, thinking outside the box is often great for generating interest. Here are two tips that work: Free workshops or seminars These are excellent ways to get the word out about your company. When…

5 ways to boost your digital marketing success

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Economic and political landscapes adapt and change over time, and so your marketing strategy should be agile and responsive to cope with evolving scenarios.

How To Create Customer Engagement: A Process

INCREASED CUSTOMER ENGAGEMENT THROUGH DIRECT MAIL MARKETING

Customer engagement is a very important component of any sales strategy. It’s important that customers have a variety of ways to engage with you. There are many channels today that open engagement opportunities – such as social media, email, blog post comments, customer relationship management systems, and more. The trick is to engage with your customers in all the ways you’re able to do it.

Using Email Marketing To Your Best Advantage

email, newsletter, marketing

Everyone knows that in order to have a successful business, it’s important to employ good marketing strategies. While there are many ways to market your products, email marketing is a great way to utilize the internet and reach an unlimited target market. Read on to discover ways to use email marketing in your business.

Using Analytics to Plan Where Your Business Is Going

puzzle, money, business

Analytics can tell you what happened, why it happened, what will happen and how you can make it happen. ‘It’ consists of any goal that you’ve set for your business. Using analytics to inform you about these issues will help you make your business even more prosperous.

5 Tips to Stop Your Small Business from Hemorrhaging Money

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If you are a small business owner, you have probably heard that it is not unusual for your company to operate at a loss. This is not ideal, undoubtedly, you probably feel like you can do much better. How? Follow these ideas to stop your small service from hemorrhaging cash.

Link Baiting Explained: How to Make Blog Posts Go Viral

Advanced Link Baiting for Creative SEOs | Unamo Blog

Link baiting is basically the process of creating content with the specific purpose of it getting linked to. It’s often content that’s shocking, surprising, funny or counterintuitive. Viral elements are also sometimes built into the content. Here are two examples of successful link baiting techniques, along with why it works and how you can duplicate…

Advertising on Facebook

Free Facebook Ads Guide for 2018 | Step by Step Video Tutorial

There is more to Facebook than friends and contacts! Advertising with Facebook is an up-and-coming way to enhance your business. If you’d like to consider advertising with Facebook, here are some tips on how to make it work for you.

3 Ways Blockchain Is Interrupting the Digital Marketing Space

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Fake is the brand-new currency of the web. Fake views. Fake likes. Fake listens. Phony traffic. Phony followers. Seriously!

When and How Often to Email

mail, letters, e-mail

When is the optimal time to email your list? What’s the optimal frequency? These are two key factors to running a well-read and responsive email list. Email at the wrong times and your emails either won’t get opened or your sales letters won’t convert. Email at the wrong frequency and you risk either burning your…

Why Landing Pages Are Critical to Your Success

Why Web Design Is A Good Career Choice | 2440 Media

If your website goals are falling flat, you may want to take a look at your landing page. Your landing page is the home page for your website. It’s the page most people ‘land’ on when they come to your website.

Make It Easy for Your Visitors to Complete Your Website Goals

What Are Your Website Goals? | Haden Interactive

What are your website goals? Do you have any? Presumably you want to make money, but how? Does each page on your site have a goal? If so, does the goal of the page also support your ultimate website goal?

Using Analytics to Improve Your Website

document, paper, business

Website analytics are there to help you track and measure various parameters of your website. But, they can also help you ensure that your website is completely optimized in every aspect – including layout, speed, SEO, and more. For example, with Google Analytics you can create many different reports to help you understand the health of your website.

Tutorial: Configuring VAT in Woocommerce

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I found a great video on YouTube explaining how to configure VAT in WooCommerce. I thought it would be useful for client’s in the UK and the Caribbean where VAT is ubiquitous.

5 Reasons Why You Need A Work-At-Home Schedule

hearts planner pen notebook cute pattern write style planner planner planner planner planner notebook notebook

After studying my time and chatting with some other work-at-home folks, I discovered five reasons to embrace the schedule.

How AI is Assisting to Decrease Waste in Digital Marketing

technology, developer, touch

In accordance with Chartbeat analytics, two of three clicks on native advertising bounces in 15 seconds or less. From Facebook to Outbrain, it costs 3 times the cost of a click for a content online marketer to get any meaningful engagement with their work.

Three Kinds of Emails You Can Use Over and Over

Three Tips for Creating Emails People Want to Click | V3 Printing

A lot of list owners eventually run into the problem of not knowing what to write about. If you ever run into that issue, then perhaps this article can help. Here we’ll go over three kinds of emails that you can use over and over again. In fact, if you just rotate between these three kinds of emails, your business will do very well indeed!

6 Tips For Promoting Your Small Business on Facebook

Using Facebook to promote your business - checklist | Marketing Donut

We’re past the point where you need to asking yourself about ‘whether you should utilize Facebook to advertise your small business. So if you’re starting a business page, here are a few tips from my desk…

How to Get More Reader Interaction on Your Articles and Blog

How to Get More Reader Interaction on Your Articles and Blog

Reader interaction accomplishes many things for a website. It helps add user generated content. It also helps pull in more readers. People want to participate and see what everyone’s talking about. However, getting reader interaction isn’t always easy. Here are a few tried and true strategies for getting more interaction on your articles and blogs.

Viral Content Marketing: How To Make Your Content Go Viral With GIFs

Animated gif: Magnet demonstrating how viral content works.

Digital marketers shouldn’t harbour concerns about integrating GIFs into their holistic advertising strategies. Aside from merely entertaining your viewers, GIFs additionally function as a particularly vital device for businesses as they can often showcase both products and merchandise in such a way that they easily attract the attention of both current and new clients as well as markets. Followers can get a sneak peek of an upcoming event or the recap of a program, as GIFs highlight both behind the scenes and on-screen happenings with style.

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Digital Marketing Metrics 101: A Guide