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Coffee Bytes

Useful stuff for my business clients and fans... 

Casting Call: Understanding Podcast Advertising Opportunities

January 14, 2020

As podcasts grow in popularity, advertising opportunities are shifting in response to target new audiences of listeners. Broadcast radio ads may be fading in popularity, but audio advertising on podcasts is picking up steam, so much so that businesses are expected to spend over $500 million on podcast ads by the year 2020. Why Podcasts…

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WordPress Security – 19 Steps to Lock Down Your Site

January 14, 2020

When it comes to WordPress security, there are a lot of things you can do to lock down your site to prevent hackers and vulnerabilities from affecting your ecommerce site or blog. The last thing you want to happen is to wake up one morning to discover your site in shambles. So today we are…

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Stop Being So Modest! Why Women in Business Need to Get Comfortable with Bragging

January 14, 2020

A study by researchers at Carnegie Mellon and two other institutions showed that bragging elicits a negative reaction from those on the receiving end. Yet at the same time, cultural bias makes it both more common and more socially acceptable for men to self-promote. Sound familiar?

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Small Business Website Development

January 11, 2020

Web design in any respect is a serious business, but especially for small business since there is so much riding on getting out to new clients. Small businesses will either make it big or fail most commonly within the first year or two and so it’s good to investigate all sources of income where possible.

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Why Content Marketing is the New Key to Good SEO

January 10, 2020

Good SEO means forgetting SEO and concentrating on your users. And it also means forgetting SEO in that you are going to be trying to merge your different marketing strategies in order to create one bigger approach.

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More Fresh Coffee

Finding Your Voice: How to Express Personality Online

Creative writing finding your voice

When’s the last time you enjoyed listening to someone who sounds generic? It just doesn’t happen. People love listening to speakers like Chris Rock, Tony Robbins and Jon Stewart because they’re dynamic and their personality shines through.

Writing Your Welcome Autoresponder (You Know? That First Email?)

6 Steps to Create an Effective Email Autoresponder Series

Your welcome autoresponder is your crucial chance to make a first impression on your reader. If you have a great welcome message, subscribers will read it, be impressed by the quality and continue to open your emails in the future. With a poor welcome message, they may very well never open your emails again.

6 reasons to hire a digital marketing firm

Picking the right digital agency in a world of delusion | Inside

A digital marketing company knows how to structure different techniques over time to accomplish optimum benefits for their clients. This expert in online marketing understands the best ways to manage the brand name image of your company, how to associate with prospective consumers to excite their attention and aim to build commitment to the brand, knows the best hours to release either in article, on the site or in socials media.

Building Your Business With Facebook

10 Simplest Ways To Optimize Your Facebook Business Page

You’ve done it through SEO, social networking, press releases, article marketing and perhaps even a pay-per-click campaign like Google AdWords. Basically, you’ve tried all the traditional methods that help online business catch on like a gust of wind. But have you thought about FACEBOOK advertising yet? If not, you may not be aware of this relatively latest source of targeted customers — the kind who you may not be able to reach by traditional way.

Five Ways to Find Great Article and Blog Post Topics

3 Ways to Make Your Blog More Appealing On Smaller Devices

There comes a time in every online marketer’s life when they run out of things to write about. There are many solutions to this problem. You can hire someone to come up with ideas for you. You can hire someone to write the content for you, too. You can even purchase PLR. These are all…

Networking on Facebook to Boost Your Business

chatting, communication, community

What exactly is “networking” and how can it help your business?

How To Use Mobile Marketing To Your Advantage

Emerging Mobile Marketing Jobs – HPLaptop.co

Mobile marketing is crucial to overall digital marketing success. With that being said it is a field that is becoming that much more competitive each day. If you want to stay ahead of the game with mobile marketing then you’re going to want to fill your mind with as much information as you can about…

Facebook Ads vs Google Adwords

Facebook Ads or Google Adwords: Which is Better for Your Business

Using Facebook for advertising is different than Google Adwords. In order to gain a steady and highly targeted traffic stream, you need to know strategies that can pay off in this arena.

From Start to Profit: The Typical Lifecycle of a Blog

social media, persona, social

Most blogs go through a fairly predictable lifecycle from start to profitability. To make it to the point where your blog is making significant income, you’ll need to go through all of these stages. Each and every stage has its own challenges and rewards. Here are the five stages every profitable blog needs to go…

The Importance of Reputation Management

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The process of encouraging satisfied customers to share their opinions online is what is known as reputation management. We provide this service for many of our clients. And, it can have a tremendous impact on their marketing success.

5 Methods to Digitally Transform Your Small Company in 2018

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It no longer matters if you’re running a small cafe or an office of 200 professionals. Investing in a digital strategy is no longer an option – it’s imperative if you want to maintain a competitive advantage as a business.

Three Simple Rules for Great Website Content

9 Tips for Writing Great Business Website Content

Want to write great website content but you’’re not sure how? There are only a handful of things that differentiate great content from not so great content. Learn to master these few tactics and improve your content.

Opt-In Page Tips for Maximum Sign-Ups

14 Must Haves for a Webinar Opt-In Page - Small Business Trends

A great opt-in page can generate opt-ins as high as 30% of the time. However, a poor opt-in page can generate opt-ins less than 10% of the time – sometimes even no opt-ins at all.

3 Tips to Drive Sales Gamification

What is Gamification and How Can It Help My Business? - Small

Do you know why they call it Salesforce? Due to the fact that your sales group needs to be required to use it.

Hiring A Digital Marketing Company

new year's day, target, resolutions

Every market these days has competitors. The number grows daily, making it harder for a business that does not follow a structured online marketing plan, to reach the top positions in Google or distinguish themselves from their competition. If you want/need your business to sell, you need to hire a digital marketing firm.

Tips for Successful Email Campaigns and Product Launches

newsletter, e-mail marketing, email

If you’re launching a new product or going for a special sales push, there are a few things you can do that’ll virtually guarantee a higher response rate. These things include split testing email headlines, amping up excitement before the launch and taking advantage of the “crowd effect.”

Low Cost Website Promotion That Works

computer, flower, romantic

Search Engine Submission and Ranking are the two basic parts to a low cost web site promotion. Both of the parts have the same effect on the market of the web site – for your products and services presented in your web site catches the people’s attention.

How to Write When You’’re Not a Writer

diary, writer, type

As a business owner you’’re called on to manage a variety of tasks. Because CONTENT IS KING (and the Story is Queen), one of those tasks is writing. You have content to create. This can be a scary and potentially overwhelming concept. Many people fear writing or put it off because they don’t consider themselves to be writers.

Tips for your Digital Marketing Strategy

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Social media is incredibly important for your online presence. A good social media strategy can help your business become more trusted, increase the number of customers, and boost your revenue. Sounds great doesn’t it? Unfortunately, you can’t reap the rewards without first planting your seeds and nurturing them into fruition. Follow these five tips and you will be on your way to reaping the rewards your business deserves!

Overcoming your Home Business Fears

Capture Pages and Autoresponders: Ideas On Getting Past Your Home

We all have fears and we need to learn how to overcome them. Find out how you can banish your fear of selling your services and products.

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Digital Marketing Metrics 101: A Guide