As podcasts grow in popularity, advertising opportunities are shifting in response to target new audiences of listeners. Broadcast radio ads may be fading in popularity, but audio advertising on podcasts is picking up steam, so much so that businesses are expected to spend over $500 million on podcast ads by the year 2020. Why Podcasts…Read More
When it comes to WordPress security, there are a lot of things you can do to lock down your site to prevent hackers and vulnerabilities from affecting your ecommerce site or blog. The last thing you want to happen is to wake up one morning to discover your site in shambles. So today we are…Read More
A study by researchers at Carnegie Mellon and two other institutions showed that bragging elicits a negative reaction from those on the receiving end. Yet at the same time, cultural bias makes it both more common and more socially acceptable for men to self-promote. Sound familiar?Read More
Web design in any respect is a serious business, but especially for small business since there is so much riding on getting out to new clients. Small businesses will either make it big or fail most commonly within the first year or two and so it’s good to investigate all sources of income where possible.Read More
More Fresh Coffee
Using Analytics to Understand Your Competition
The more you can understand your competition, the better business you’re going to have. You can learn so much from them – especially if they’ve been around longer than you have.
The Surprising Future of SEO
If Google’s devastating Panda and Penguin updates taught the internet anything, it’s that content creators can’t rest on their laurels and hope to keep relying on the same SEO techniques forever.
Why Stories Are Effective in Business Building
Human beings navigate the world through stories. That is how we make sense of all the information that our bodies pick up. We can look at things, we can smell things, we can touch things, we can hear things -we can detect all sorts of things.
Using Analytics to Understand Your Visitors
Your website visitors are much more than page views. They are people that take various actions (or not) when they get to your site. It’s important to understand as much as you can about them. Due to Google’s powerful network they have a lot of information on your users. You may as well use it to get to know your real audience.
4 Simple Yet Effective Tricks To Increasing Website Sales
An ecommerce site may rank high in search engines and get a high flow of traffic but have low conversion rates when it comes to online sales. Increasing online sales being the primary goal of every online business, knowing the simple tricks for increasing website sales is imperative.
Nine Common Analytics Mistakes
If you truly want to improve your business, get more customers and make more sales, then you need to mind your numbers. The metrics behind what is working or not working is very important.
How Important Is Market Research to Your Business?
Understanding your market will ensure that you are providing the right products and services to your audience – products that they need and want. Plus, that you’re pricing them in the most accurate manner at an amount they will gladly pay. Without researching your market, you’re just shooting in the dark.
Why Email Marketing?
Email marketing is not as effective as it used to be. At least, if you’re just sending random emails, then no it’s not. To be more exact, email marketing started to lose its effectiveness once Facebook’s popularity exploded. As of this time of writing, more Internet users spend more time checking their Facebook and Twitter…
Using WordPress to Build a Website
Do you own a business? Well, it’s about time that you had a website to showcase and advertise what you do and how well you do it.
Is SEO Dead?
Over the last few years, SEO has been declared dead countless times. SEO was declared dead first when Panda hit the seen and then again when the Penguin update was unveiled. These were algorithm changes that altered the way that Google ranked and organized the content it found. These updates penalized and de-indexed a large…
How To Simplify Your Social Media Marketing Strategies
Social media marketing strategies can get incredibly complicated. There always seems to be so much to do and so little time. However, there are ways to keep it simple once you know how. 1. Know your niche. The niche research you did when you first started your business should have revealed your people’s interests, pain…
The Importance of Making Your Website Responsive
It used to be that the only way that websites were accessed was from a desktop computer. Then, everything started shifting towards laptops because they were portable. Now, just about everyone has a mobile phone with web surfing capabilities. So, has your website been able to keep up? If not, here are some reasons why…
What to Look At When Conducting Market Research
When you’re conducting market research, it’s important to be aware of what you’re looking at and looking for. The more you’re ready in advance before you start your research, the more likely it is that your research will be accurate. Define Your Problem When you start conducting market research, you need to first define the…
Eight Reasons Your Business Needs a Website
Are you a brick-and-mortar business? How do customers find you aside from walking or driving past your door? Are you still using outdated tools at a premium price to reach an audience that isn’t there?
How to Write Attention-Catching Email Subject Lines
A great email title should jump off the page, grab a hold of your reader’s attention and almost force them into opening the email. A poor title on the other hand will easily be skimmed over and lost. How do you write a title that grabs attention? Here are a few tips.
Seven Blog Article Templates for When You Run Out of Writing Ideas
It’s quite common for blog writers to run out of ideas every once in a while. When that happens, instead of staring at your computer screen for hours, why not try writing an article using one of these seven proven article templates?
Balancing Your “Work From Home” Business
With so many young people trying to work from home on the Internet it is amazing just how many of them really do not have the slightest idea of the workload they have got themselves into. Many of these people did not even sit down and assess what it is that they see as reasonable personal goal. This is a huge mistake on their part. You must know what you want in order to find a way to obtain it. It must be clear to everyone willing to jump into the Internet marketing world…