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Coffee Bytes

Useful stuff for my business clients and fans... 

Casting Call: Understanding Podcast Advertising Opportunities

January 14, 2020

As podcasts grow in popularity, advertising opportunities are shifting in response to target new audiences of listeners. Broadcast radio ads may be fading in popularity, but audio advertising on podcasts is picking up steam, so much so that businesses are expected to spend over $500 million on podcast ads by the year 2020. Why Podcasts…

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WordPress Security – 19 Steps to Lock Down Your Site

January 14, 2020

When it comes to WordPress security, there are a lot of things you can do to lock down your site to prevent hackers and vulnerabilities from affecting your ecommerce site or blog. The last thing you want to happen is to wake up one morning to discover your site in shambles. So today we are…

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Stop Being So Modest! Why Women in Business Need to Get Comfortable with Bragging

January 14, 2020

A study by researchers at Carnegie Mellon and two other institutions showed that bragging elicits a negative reaction from those on the receiving end. Yet at the same time, cultural bias makes it both more common and more socially acceptable for men to self-promote. Sound familiar?

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Small Business Website Development

January 11, 2020

Web design in any respect is a serious business, but especially for small business since there is so much riding on getting out to new clients. Small businesses will either make it big or fail most commonly within the first year or two and so it’s good to investigate all sources of income where possible.

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Why Content Marketing is the New Key to Good SEO

January 10, 2020

Good SEO means forgetting SEO and concentrating on your users. And it also means forgetting SEO in that you are going to be trying to merge your different marketing strategies in order to create one bigger approach.

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More Fresh Coffee

Using Analytics to Understand Your Competition

tools, set, handyman

The more you can understand your competition, the better business you’re going to have. You can learn so much from them – especially if they’ve been around longer than you have.

The Surprising Future of SEO

hand prosthesis, robot, humanoid

If Google’s devastating Panda and Penguin updates taught the internet anything, it’s that content creators can’t rest on their laurels and hope to keep relying on the same SEO techniques forever.

Why Stories Are Effective in Business Building

storytelling, story, telling

Human beings navigate the world through stories. That is how we make sense of all the information that our bodies pick up. We can look at things, we can smell things, we can touch things, we can hear things -we can detect all sorts of things.

Using Analytics to Understand Your Visitors

Using analytics

Your website visitors are much more than page views. They are people that take various actions (or not) when they get to your site. It’s important to understand as much as you can about them. Due to Google’s powerful network they have a lot of information on your users. You may as well use it to get to know your real audience.

4 Simple Yet Effective Tricks To Increasing Website Sales

online, shopping, e-commerce

An ecommerce site may rank high in search engines and get a high flow of traffic but have low conversion rates when it comes to online sales. Increasing online sales being the primary goal of every online business, knowing the simple tricks for increasing website sales is imperative.

Nine Common Analytics Mistakes

interface, internet, program

If you truly want to improve your business, get more customers and make more sales, then you need to mind your numbers. The metrics behind what is working or not working is very important.

How Important Is Market Research to Your Business?

Market Research

Understanding your market will ensure that you are providing the right products and services to your audience – products that they need and want. Plus, that you’re pricing them in the most accurate manner at an amount they will gladly pay. Without researching your market, you’re just shooting in the dark.

The Benefits of Using Messenger

keyboard, buttons, messenger

Using Facebook Messenger as a means of advertisement is a way to push potential customers directly without all the hustle and bustle of reeling them in with a traditional advertisement. In short, Messenger allows you to cut out the middleman.

Why Email Marketing?

email, shopping, cart

Email marketing is not as effective as it used to be. At least, if you’re just sending random emails, then no it’s not. To be more exact, email marketing started to lose its effectiveness once Facebook’s popularity exploded. As of this time of writing, more Internet users spend more time checking their Facebook and Twitter…

Using WordPress to Build a Website

wordpress, blog, blogging

Do you own a business? Well, it’s about time that you had a website to showcase and advertise what you do and how well you do it.

Is SEO Dead?

seo, search engine, gears

Over the last few years, SEO has been declared dead countless times.  SEO was declared dead first when Panda hit the seen and then again when the Penguin update was unveiled. These were algorithm changes that altered the way that Google ranked and organized the content it found. These updates penalized and de-indexed a large…

Starting Up Your Facebook Ads

Planner Anna Subscription Box | MSA

Facebook Social Ads work virally, but rather than being spread in a random fashion, they are placed on Facebook members’ pages, based on their profile data. This can make them a powerful sales aid for marketers especially as this current decade comes to a close. Mobile devices are now replacing personal computers at the rate…

How To Simplify Your Social Media Marketing Strategies

How To Simplify Your Social Media Marketing Strategies

Social media marketing strategies can get incredibly complicated. There always seems to be so much to do and so little time. However, there are ways to keep it simple once you know how. 1. Know your niche. The niche research you did when you first started your business should have revealed your people’s interests, pain…

The Importance of Making Your Website Responsive

ux, design, webdesign

It used to be that the only way that websites were accessed was from a desktop computer. Then, everything started shifting towards laptops because they were portable. Now, just about everyone has a mobile phone with web surfing capabilities. So, has your website been able to keep up? If not, here are some reasons why…

What to Look At When Conducting Market Research

system, web, network

When you’re conducting market research, it’s important to be aware of what you’re looking at and looking for. The more you’re ready in advance before you start your research, the more likely it is that your research will be accurate. Define Your Problem When you start conducting market research, you need to first define the…

Eight Reasons Your Business Needs a Website

girl, webcam, monitor

Are you a brick-and-mortar business? How do customers find you aside from walking or driving past your door? Are you still using outdated tools at a premium price to reach an audience that isn’t there?

How to Write Attention-Catching Email Subject Lines

newsletter, news, app

A great email title should jump off the page, grab a hold of your reader’s attention and almost force them into opening the email. A poor title on the other hand will easily be skimmed over and lost. How do you write a title that grabs attention? Here are a few tips.

Seven Blog Article Templates for When You Run Out of Writing Ideas

Blog Post Ideas For A Removals Company

It’s quite common for blog writers to run out of ideas every once in a while. When that happens, instead of staring at your computer screen for hours, why not try writing an article using one of these seven proven article templates?

Balancing Your “Work From Home” Business

91 Percent of People Who Work at Home Are More Productive Than at

With so many young people trying to work from home on the Internet it is amazing just how many of them really do not have the slightest idea of the workload they have got themselves into. Many of these people did not even sit down and assess what it is that they see as reasonable personal goal. This is a huge mistake on their part. You must know what you want in order to find a way to obtain it. It must be clear to everyone willing to jump into the Internet marketing world…

Marketing Strategies for Facebook

How companies are using chatbots for marketing: Use cases and

If you are looking to market your business through Facebook, there are some strategies out there that can help. Regardless of what business you’re in, these strategies may prove helpful in getting the word out about your products. Here are some of the better-known marketing tools and tips available for Facebook users.

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Digital Marketing Metrics 101: A Guide