If you are looking to market your business through Facebook, there are some strategies out there that can help. Regardless of what business you’re in, these strategies may prove helpful in getting the word out about your products. Here are some of the better-known marketing tools and tips available for Facebook users.
Probably the most important marketing strategy you can employ is the app (or many apps). Short for “application,” apps are software that can enable you to do all sorts of interactive things, from hosting events to holding contests. Here are a few of the apps you might consider adding to your Facebook business page.
- Chatbots – These allow you to send messages to contacts and customers who reach out to your page. You can create customised panels linking to customer service links, products, services… you can create focused customer funnels, customer journeys, prequalify leads, as well as shoot blasts to your cutomers who opt in. Chatbots are HOT!
- Events – The Events lets you spread the news about what’s happening. You can notify large numbers of people and update them quickly about an event and its details.
- Appointment/Services – Facebook added a great tool for booking directly via Facebook (and syncing with Google Calendar). There’s no option to take payments, but if you’re a consultant or someone who uses appointments to qualify leads, this is a good way to avoid paying for another 3rd Party services. This function ties in with the ad system, so you can promote content and add a “Book Now” button easily.
- Auto-blogging – Your website can be set up to auto post a perfect FB share (with built in analytics), either every time you add a new post or on a specific schedule or both.
Research your market
Any marketing strategy is improved with market research. You can research Facebook’s demographics online – articles abound that relate the results of case studies and demographic research. This might best be tackled through an online search – type “research Facebook demographics” into your search engine and examine the results. You can also search Groups on Facebook in many markets.
There are various tactics for getting your information to spread rapidly, but some knowledgeable Facebook users say that news feed is the best way to get this kind of coverage. The news feed is the central part of your Facebook page; it’s where your activity is posted and it’s the first thing people see when they visit your page.
Facebook has really upped their retail/shop functions in the last couple years. The Shop function allows you to upload your inventory to Facebook and sell your items from your page. Customers can purchase items through the now-familiar shopping cart/checkout strategy, right from your Facebook page. You even have the option of offering discounts to people who click the “Like” button.
Joining groups gives you a means by which you can post informative videos, links, and so forth in your demographic. Join groups that are relevant to your business and participate. You can also form groups of your own and invite others.
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