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Internet Marketing is Not As Simple As They Want Us to Think

How long does it take for us to realize that most of what is online is lies trying to fool people into releasing their purse strings? How hard is it for the regular person to find a legitimate business that is not out to scam them? Human nature wants to believe but when it says ‘Mo work at all’, you better see a red flag. They are going to tell you what you want to hear and head in the other direction with your money and have a vacation of a lifetime.

And you don’t have to look far. The Internet, lawd, Facebook, is filled with businesses trying to coach you out of your job, sell you this training programme, entice you to this webinar or another… and, at least in my industry, many of them feel incredibly ‘greasy’. There are very few that give you the real reliable information… also, I find it difficult to relate to them. I am a woman of colour, a single mother, with a rich ethnic background, an eclectic education and deep esoteric leanings. Something about them just doesn’t sit well with my spirit, so I find it hard to give them money for anything.

So what does that mean, for me and you, work-at-home mothers or young people? ‘Working at home’ is just what it states. You do the work. Without the work involved you will not advance. Thinking that it will come to you easily is like thinking there really is a pot at the end of the rainbow, full of gold, just for you. O my Lucky Charms! Or you know, any number of these fairytales.

There are zero magic pills online. No $59.99, $599.00 or $5999 course or training or guru services that can replace savvy, a willingness to learn, and to work. A willingness to work very hard. Many people don’t want to step out of their comfort zones, because they convince themselves that investing in themselves first, so they can invest their resources wisely, requires regular consistent effort.

We are in the big leagues. Many of us don’t realise that we really are competing against the big guys. Many of us aren’t really competing because we have not figured out what the gurus know. The ‘gurus’ make sure it stays that way. They will tell you bits and pieces, but they are not telling you the whole marketing scheme. Why would they? When they can make money selling us marketing tools a piece at a time, drip, drip, drip. You are much better off taking the time to find the systems that will have all the marketing tools to help you and save your own time, money and peace of mind.

We can spend loads of money on marketing tools that will not produce any results. We can hire developers, marketers and other service providers that don’t increase your bottom line significantly. But in your quest to gain understanding, first listen to your buddies online they will tell you what has worked for them. Grow your knowledge slowly. Read up on tools, and if you can manage it, experiment.

We know the big bucks are in advertising, if that is your thing you will not have a hard time making money. Get your name out there, so people know you are ready to help them. The rest of us have to find legitimate companies to buy advertising from for our work at home opportunities.

What kind of paid advertising is out there? Advertising is very diverse online. You’ve got many niches and types available to you that don’t have to cost a lot of money. Just off the top of my head: Google paid advertising, AdSense &AdWords, banner displays, PPC (pay per click), PPV (pay per view), ezine ads, paid solo ads (and you are looking for solo ads to collect addresses), Affiliate Networks like Commission Junction and ShareSale, just to name a few. There are still old school banner rotators that will sell you views of your banner. Classifieds are a little giant that still produces results. Hello! Craigslist, 5Mile, LetItGo, Mercari… there are more. Loads more.

If you have your own email list you will be able to send your own opportunities to your subscriber base. Forum software packages (known as bulletin boards) are freely and widely available, and still popular in the online ecosystem. Add some boards, get some of your friends to start posting and when it gets on its feet, you can sell advertising.  Do you have a specialty like baking or planning menus for others? Maybe a green thumb? Start a blog and write about it… you’re here, reading my blog about my specialty right now, right? I’m writing about what I know, in an effort to educate you about what it takes to run a business using your website. Why can’t you write about your specialty baking? Or set up a website that let’s you sell your services as a menu planner?

Just because you don’t have a big budget, doesn’t stop you from advertising and promoting your own business in dozens of low cost ways. While this seems like a lot of grunt, hard work (and it is), it is easier to follow your heart with something that really means something to you… a lot easier for you to work a business plan. This along with a need to arm yourself with information, and consistency, will lead you to make wiser choices about where you invest your money. The ‘coaches’ and ‘gurus’ (the corny ones now, not the good ones), you’ll be able to tell upfront who’s trying to cheat you out of your money.

The more you experiment, learn and practise with low cost techniques, you’ll figure out what works and what doesn’t.

Others have done it and you can do whatever you put your mind to.

Starting out with a blog about your business’s heart and soul, might provide you with an outlet you are good with. You might surprise yourself. It will get you comfortable telling others about your story and sharing your passion in your specialty. You’ll eventually find a rhythm with writing content and then move on to monetizing it.

Remember our dreams fulfilled make us a happier people. Dream big.

Miko Bey

Looking to empower entrepreneurs and organisations to achieve epic slayage online.

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