The use of proper etiquette and professionalism are paramount. In any type of business, this is what keeps your customers happy and wanting to come back. Well, the same basic rules apply when it comes to your actions and reactions online.
Proper etiquette is part of our socialisation since childhood. Use your fork, not your fingers. Knock before entering a room. Say please and thank you. So why would it be any different when it comes to life online?
Your goal with social networking is to attract as well as keep your customers. It takes a certain level of work in creating your online presence. You want an audience with a positive eye, and not regarded as a bother or inconvenience to those around you.
When using a social networking medium, you don’t want to post so you making noise. You also don’t want to do it for the sake of your name showing up on everyone’s page three times a day. This will not leave people with a good impression of who you are and what you represent.
So let’s try something else. Instead of plugging your site yet again, ask a question to receive feedback. Or post a news story which may be interesting to your readers.
When people see your ‘handle’ appear, they shouldn’t feel like they have to run to escape a barrage of debate. Be prepared to lose a battle, admit when you are wrong and allow others to have their personal views. You’ll gain respect by lowering your guard on a topic people know you are passionate about. Sometimes having the last word is counter productive.
The majority of your clientele is unlikely to come from your social network. When you are taking time to network, have some fun while turning off the ‘business button’ for awhile. Learn about what others have on their minds. Find out what’s new and what’s not and where you fit into the mix. Don’t think about how it will help business. Consider it your virtual water cooler and relax for a few minutes.
Show your real self. Social networking channels aren’t the place for the creation of different personas. Writing in a personal way also won’t give you the hassle of trying to remember which of your personas said what to whom. Not only will it become exhausting, but it could result in you making a persona mix-up. That’s a fast way to lose clients, as well as lose any potentials who were lurking in wait for the perfect timing. Do you have many projects? Are you aiming at networking with different types of people for each one? Say so. Authenticity will help you gain the contacts you need and those interested in what you have to offer.
Social networking of any sort can be a very important tool when it comes to business. Read money. Learning to use social media results in clients who care about your business. Read ‘more money’.
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