Are you a brick-and-mortar business? How do customers find you aside from walking or driving past your door? Are you still using outdated tools at a premium price to reach an audience that isn’t there?
In order to grow, something needs to be added to your advertising scheme. How about a website? Below are eight reasons why your business is already suffering without it.
Still on the fence about a website? It’s time to get off it, and here’s why.
1. You are out of the loop – Twenty or thirty years ago in the Caribbean, no one would gave you a second thought if you didn’t have a card or brochure, as 2020 comes in, when they find out you don’t have a website for your business, you become “not ready for primetime”. Make no mistakes, as the mean consumer’s age drops in the Caribbean, older demographics can no longer be relied on as your main source of revenue.
2. An excellent advertising tool – Although we can’t completely get away from print based advertising and marketing, while you’re preparing those brochures, flyers, business cards and ads for handing out, make them perform double duty by adding your website address to them. People can share your information with potential customers who are not local so they can see what you are offering as well. Your FB page and Insta should be an add on, not the only URL.
3. Your business is never closed – Just like those diners what are “Open All Night,” you are as well, but without the need to actually be awake for it. Potential customers can find helpful information any time of the day or night. If you have an e-commerce store set up, they can also make a purchase while you sleep. Set up a clever chatbot AI, you’ll have 24-7 customer service too!
4. Pay more attention to making money – Instead of answering the same question for the umpteenth time over the phone or through email, use a FAQ page on your website. And the chatbot I mentioned before can point folks in the right direction for common answers. This frees you to deal with more actual money making activities.
5. Save money in the long run – Yes, you will save money, even if you pay a professional to handle the set-up of your site. Over time, the monthly cost will decrease as your business revenue increases. Between the almost infinite array of tools you can use to capture the attention of your audience, your website’s ability to funnel folks to the correct content and sell them products and or services, you will absolutely save money.
6. Build brand and credibility – A business that invests in a website shows a commitment to building the business. You can create a logo and a brand for all to see, while being seen as a professional in your industry. Compelling content that is fresh also builds reputation and credibility. Consistency keeps you ‘top of mind’.
7. Updates are easy – Want customers to know about a new product line? Advertise on your website. This makes email marketing easy because you don’t have to fill your copy with information they can find on your site. Simply plug the new stuff and direct them to the landing page. And if you’re starting small, even a three step sales funnel can help your bottom line.
8. Customers multiply like rabbits – A website has a worldwide audience. Instead of just those who live in Port-of-Spain or Christ Church, you can reach people in Miami, New Delhi, Toronto, Tokyo, London, Atlanta, Chile, Panama, Houston and Vancouver. Everyone who might be interested in what you have to offer can find you. So what are you waiting for? That website won’t build itself.
Book a free strategy session, and let’s talk about your goals.
FEEDBACK OR QUESTIONS?
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