Usually, when you read social media marketing tips and advice, online gurus focus on how you can make money with your posts. Today I figured I would look at the equation from a completely different perspective. It’s one thing to learn about practices that help you generate profits from Facebook, Twitter, YouTube, and other social media platforms, it’s another to actually implement them.
As you already know, most people don’t really do what they should. We know what we should be doing. If we simply follow through on the things that we should be doing, we would weigh less, we’d be smarter, we’d be making more money, and yes, we would be happier.
Instead, we focus on the things that we feel we must do. So we perform in less than optimal ways. This is a harsh reality of life, and it applies across the board and also impacts your social media campaigns.
So instead of telling you what you should be doing so you can make more money from your social media marketing campaigns, I figured I’d mix it up by telling you one guaranteed way to lose money on social media. This is guaranteed to lose you money. No joke.
What is this one way ticket to potential bankruptcy through bad marketing?
Well, it’s actually quite simple. You run ads with absolutely no advanced research.
You have to remember that a lot of entrepreneurs such as yourself get all freaked out when they find out that their competitors are already on Facebook. They think it’s the end of the world. Well, I beg to differ because it’s actually amazing news.
When you see your competitors running ads and conducting campaigns on Facebook, they’re actually doing your homework for you. Seriously. They’re running ad after ad, and let me tell you, not all those ads will be successful. In fact, I would bet that a vast majority of them will fall flat.
Instead of worrying that your competitors have beat you to the punch as far as Facebook marketing goes, pay attention to their ads. Pay attention to their pages. Look at the content that they share. By looking at these different indicators, you should be able to connect the dots. A certain pattern should emerge and you would be in a better position to formulate and run a social media marketing campaign that has a higher chance of becoming successful.
Now, this isn’t a slam dunk. You still have to roll up your sleeves and put in the work and the time. You obviously have to have a tremendous attention to detail. But by choosing to learn from your competitors, you save a lot of money and time.
Read this book to get the inside scoop on how competitor reverse engineering works on Facebook. I will teach you how to do this properly so you are more likely to do it right the first time around.
A lot of people who try to reverse engineer their way to social media marketing success use a trial and error approach that cost them a lot more money. There is a cheaper way to do this. Read this book and I will teach you how. Click here.
Need help with your social media management? Click here.
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