Online Marketing

digital-marketing-metrics-series

Digital Marketing Metrics: CPA, CPL and ROI

CPA is the ‘Cost Per Action’ and this is a term that becomes relevant when you start paying for advertising....
Unique-Selling-Point-1

Importance of a Unique Selling Point

So, you've thought about your business, picked your niche, and now you're ready to get started. Before you start, do...
aha-moments

Creating an “Aha” Moment for Your Customers

Truly effective advertising requires that you make a great connection with your audience. And making a real connection with your...
ppc-rectangle

PPC – The Basics

Getting started with your first pay-per-click campaign can be daunting to say the least. But with a little research, know-how...