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Online Marketing

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Digital Marketing Metrics: CLV (Customer Lifetime Value)

Your CLV is your ‘customer lifetime value’. This is the most important metric to track in terms of making money...
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Digital Marketing Metrics: Page Views and Average Page Views Per Visit

Your page views is a metric that sites somewhere snuggly between your views and your hits. This basically tells you...
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Digital Marketing Metrics: Rate of Return Visitors

Rate of Return Visitors is another metric that will give you more insight regarding the actual engagement you’re enjoying on...
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Digital Marketing Metrics: Track Conversion Rates

Your conversion rate tells you how many of your visitors are ‘converting’ in the way that you want them to....
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Digital Marketing Metrics: Tracking Visitors

The first thing to look at is the number of visits you are getting to your website. This metric in...
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Digital Marketing Metrics: Bounce Rate

Your bounce rate tells you what proportion of your traffic lands on your site and then immediately leaves. This is...
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Digital Marketing Metrics: CPA, CPL and ROI

CPA is the ‘Cost Per Action’ and this is a term that becomes relevant when you start paying for advertising....
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Importance of a Unique Selling Point

So, you've thought about your business, picked your niche, and now you're ready to get started. Before you start, do...
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Creating an “Aha” Moment for Your Customers

Truly effective advertising requires that you make a great connection with your audience. And making a real connection with your...
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PPC – The Basics

Getting started with your first pay-per-click campaign can be daunting to say the least. But with a little research, know-how...