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Analytics & Metrics

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How to Master the Facebook Pixel Like a Pro (in 2020 and beyond)

Out of all of the incredible tools Facebook has created for marketers, perhaps the most useful is Facebook Pixel. The...
Using analytics

Using Analytics to Understand Your Visitors

Your website visitors are much more than page views. They are people that take various actions (or not) when they...
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Nine Common Analytics Mistakes

If you truly want to improve your business, get more customers and make more sales, then you need to mind...
Market Research

How Important Is Market Research to Your Business?

It really cannot be overstated that market research is imperative to the success of your business. Understanding your market will...
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Using Analytics to Plan Where Your Business Is Going

Analytics can tell you what happened, why it happened, what will happen and how you can make it happen. 'It'...
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Using Analytics to Improve Your Website

Website analytics are there to help you track and measure various parameters of your website. But, they can also help...