Business

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How to Create Compelling Value Propositions

The dictionary defines a value proposition as, "an innovation, service, or feature intended to make a company or product attractive...
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Understanding the Competition

To plan an effective advertising strategy, you need to understand your competition as well as how your products fill the...
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The Importance of A Website In A Recession

The words ‘credit crunch’ and ‘recession’ now form a staple part of the media’s daily mantra. Every day we hear...
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The Effect of Your Emotions on Your Business

Business and emotions don't really seem to mix very well. But as emotions are a daily part of our lives,...