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digital-marketing-metrics-series

Digital Marketing Metrics: Rate of Return Visitors

Rate of Return Visitors is another metric that will give you more insight regarding the actual engagement you’re enjoying on...
digital-marketing-metrics-series

Digital Marketing Metrics: Track Conversion Rates

Your conversion rate tells you how many of your visitors are ‘converting’ in the way that you want them to....
digital-marketing-metrics-series

Digital Marketing Metrics: Tracking Visitors

The first thing to look at is the number of visits you are getting to your website. This metric in...
digital-marketing-metrics-series

Digital Marketing Metrics: Bounce Rate

Your bounce rate tells you what proportion of your traffic lands on your site and then immediately leaves. This is...
digital-marketing-metrics-series

Digital Marketing Metrics: CPA, CPL and ROI

CPA is the ‘Cost Per Action’ and this is a term that becomes relevant when you start paying for advertising....