Advertising
Facebook Ads vs Google Adwords
Using Facebook for advertising is different than Google Adwords. In order to gain a steady and highly targeted traffic stream,...
Advertising on Facebook
There is more to Facebook than friends and contacts! Advertising with Facebook is an up-and-coming way to enhance your business....
How AI is Assisting to Decrease Waste in Digital Marketing
In accordance with Chartbeat analytics, two of three clicks on native advertising bounces in 15 seconds or less. From Facebook...
Pay-Per Click Ad Campaigns: Earn More by Spending Less
What is "Pay-Per Click"? "Pay-Per Click", is an easy to understand advertising strategy. There are around 300 million searches using...
Rinse and Repeat: The 80/20 Rule in Your Advertising Strategy
As you develop your advertising strategy, it's important to understand that some of the things you do will work, and...
Digital Marketing Metrics: CLV (Customer Lifetime Value)
Your CLV is your ‘customer lifetime value’. This is the most important metric to track in terms of making money...
Digital Marketing Metrics: Page Views and Average Page Views Per Visit
Your page views is a metric that sites somewhere snuggly between your views and your hits. This basically tells you...
Digital Marketing Metrics: Rate of Return Visitors
Rate of Return Visitors is another metric that will give you more insight regarding the actual engagement you’re enjoying on...