Advertising

Facebook Ads or Google Adwords: Which is Better for Your Business

Facebook Ads vs Google Adwords

Using Facebook for advertising is different than Google Adwords. In order to gain a steady and highly targeted traffic stream,...
Free Facebook Ads Guide for 2018 | Step by Step Video Tutorial

Advertising on Facebook

There is more to Facebook than friends and contacts! Advertising with Facebook is an up-and-coming way to enhance your business....
technology, developer, touch

How AI is Assisting to Decrease Waste in Digital Marketing

In accordance with Chartbeat analytics, two of three clicks on native advertising bounces in 15 seconds or less. From Facebook...
Fort Lauderdale PPC Marketing | Pay Per Click Management | Rand

Pay-Per Click Ad Campaigns: Earn More by Spending Less

What is "Pay-Per Click"? "Pay-Per Click", is an easy to understand advertising strategy. There are around 300 million searches using...
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Rinse and Repeat: The 80/20 Rule in Your Advertising Strategy

As you develop your advertising strategy, it's important to understand that some of the things you do will work, and...
digital-marketing-metrics-series

Digital Marketing Metrics: CLV (Customer Lifetime Value)

Your CLV is your ‘customer lifetime value’. This is the most important metric to track in terms of making money...
digital-marketing-metrics-series

Digital Marketing Metrics: Page Views and Average Page Views Per Visit

Your page views is a metric that sites somewhere snuggly between your views and your hits. This basically tells you...
digital-marketing-metrics-series

Digital Marketing Metrics: Rate of Return Visitors

Rate of Return Visitors is another metric that will give you more insight regarding the actual engagement you’re enjoying on...
digital-marketing-metrics-series

Digital Marketing Metrics: Track Conversion Rates

Your conversion rate tells you how many of your visitors are ‘converting’ in the way that you want them to....
digital-marketing-metrics-series

Digital Marketing Metrics: Tracking Visitors

The first thing to look at is the number of visits you are getting to your website. This metric in...
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