Coffee Bytes

Useful stuff for my business clients and fans... 

Ten Mistakes Businesses Make When Implementing a Content Strategy

Creating and publishing content that your audience will not only enjoy but will act on takes time, patience and planning. Plus, it takes an understanding of how content marketing works online and the technology used to help people find you. Here are ten mistakes to avoid. You Didn’t Plan Ahead For content marketing of any…

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Segmentation as a Sales Strategy

Market segmentation is part of any successful sales strategy. It will drastically increase your bottom line if implemented correctly. First, let ‘s talk about what market segmentation is, and then we ‘ll go over the different ways it can improve your sales strategy. What Is Market Segmentation? Many small business owners make the mistake of…

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How to Develop Your Email Marketing List

Email marketing lists are your key to electronic marketing. They are easily the least time-consuming of your marketing plans once your email list has been established. The question remains, however; how exactly do you go about the process of developing this list in the first place? You can start out by having a location included…

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Getting Your Positioning Right

An important part of creating an effective advertising strategy is to get your positioning right. Brand positioning is all about how your brand looks in the mind of your customer. By getting your advertising positioning strategy right, you can focus more on your message about specific aspects of your products or services while staying true…

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Whoa Nellie! Why Are These Two Website Quotes So Different?

If you’re hiring someone to work in your business full time, you interview a number of candidates and evaluate them for the position. That’s reasonable, right? Websites work the same way. If done properly, they become amazing parts of your business and the way they earn and serve customers. They also increase the efficiency of…

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Is Your Marketing Making You Money?

Some businesspeople love marketing. They enjoy analyzing their target markets. Finding ways to create publicity for their endeavors and designing and placing advertisements. Others hate it and wish there were no need for it. But love it or hate it, it’s important to remember the ultimate purpose of marketing: to make money.   A business…

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Breaks Increase Productivity

Are you working and working but just can’t seem to focus and get stuff done? You might be considering changing careers or even seeing a doctor, but the solution may be much more simple than that – just take a break. I have found, that y=taking short ten minute breaks throughout the day can help…

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Ten Mistakes Businesses Make with Emails

Email marketing is the most effective type of marketing ever invented. Unfortunately, it’s also an easy place to make mistakes or even overlook the obvious. The point of email marketing is to build relationships, educate your audience, and convert them to customers. If they’re customers already, the point is to educate them and then convert…

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How to Sustain Profits by Creating New Products and Services Related to Your Business

One of the most important ways to sustain profits in your niche-related business is to create new products and service that your targeted audience will be eager to buy. You can accomplish this in a number of ways. The most obvious is the new product launch. If you know your niche well, chances are you…

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Advantages and Disadvantages of Starting a Consulting Business

Have you worked in the office drudgery long enough and want to branch out on your own? Consulting is becoming a more popular option, especially since the internet has made long-distance communication and working from home so much easier. Here are a few advantages and disadvantages or starting a consulting business to help you make…

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Customer Relationship Management System (CRM): An Explanation

The common law of business was always to focus on product. The key was always that if you have a good product, people will buy it. Now many businesses have taken a new approach called Customer Relationship Management, or CRM. The principle behind CRM is that you focus on the customer, and if you produce…

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How Technology-Savvy Small Businesses Will Succeed

The Internet has been a great leap for everyone, but most of all for businesses. Businesses small and large have found thousands of new avenues to find new customers and serve them better. This is great for those who know how to use all the new technologies, but those who don’t are being left behind.…

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Interactive Website 101

As the internet gets more and more competitive, building an interactive website is more important than ever. But what does ‘interactive’ really mean? What is an interactive website? Simply put, it’s a website which lets its visitors interact within the community, rather than just a static website which doesn’t offer the opportunity for feedback or…

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Increase Selling Power with the Right Words

People love information. If you give them something interesting to read, you can direct them anywhere you choose. Your selling power will experience an increase more than you thought possible. You are offering quality products or services that you want to sell to the general public to add quality to their lives. The problem is…

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How to Repurpose Your Content

Repurposing your content makes good business sense. It’s a good way to squeeze out as much value as possible from your current content. And repurposing also helps your customers by providing fantastic content in a variety of ways. Here are a few ideas to help you repurpose your content: Recycle. There’s no need to just…

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Why Basic Website Maintenance Is So Important

Web maintenance isn’t something a lot of online entrepreneurs think about. In my 23 years, most small business people are just so damn happy to have a website, they think ‘live and online’ is the same thing as ‘done’. I have a newsflash for allyuh, there is no ‘done’ with a website’. If you’re done,…

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Mastermind Groups Explained

The mastermind concept has been around for a long time. Many entrepreneurs will make references to being part of a mastermind group and credit the group in many instances for a big part of their success. The mastermind concept is simple: you gather with like-minded individuals to help motivate and build each other’s businesses. It’s…

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How To Stay Committed To Your Business

The fantasy of entrepreneurial life and the reality can be shocking when you’re unprepared. If you’re like me, you’ve doubted yourself a thousand times, and a lack of results can send you scampering into the relative safety of a nine to five. Becoming an entrepreneur requires a certain amount of drive and enthusiasm, and no…

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Running a Website or Web-based Business

With the state of the economy, more and more online businesses are showing up, especially among minority business owners, women and millennials. Many businesses have been skipping bricks and mortar entirely, for at least a decade. And why not? Web-based businesses have the distinct advantage of having a low overhead which is appealing to most…

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Clarifying your Podcast Ideas

In my previous rundown introducing podcasting, I gave an overview of things to consider when starting a podcast. This post delves a little deeper, beyond just an idea. If you have a good idea for podcasting, it’s important to be crystal clear it so that you can narrow it down and ensure that your audience will…

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Are You Hiding in Plain Site?

Enhance your online presence with great niche-related features These days, any serious business owner with a brain in their head has a website or blog to help market their business. A website with your own domain name (URL) establishes a professional online presence and offers a central hub for all of your online and offline…

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Creating a Handmade Home-based Business

Everyone is good at something. What if that ‘something’ could make you money? If you have a hobby with that potential, you could be making more money. You might wonder how people come up with some of the ideas they have for businesses. Mostly, it comes from a love of a certain hobby or a…

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Effective Ways to Use Email Marketing

Most businesses in today’s technological world use email to some extent in the daily workings of their company or business life. It has proven to be not only an effective, but also a cost-efficient way to keep in touch with business contacts, whether in the same building or around the world. However, many companies have…

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Finding an Online Community for Women in Business

As a businesswoman, it’s very important to have a good support network. You need fellow businesswomen to share experiences and tips with. You need women who are in fields related to yours to ask questions. The sense of community provided by a group of businesswomen can help see you through the tough times. But finding…

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Is Business Coaching Right for You?

Often times we actually know the steps we need to take with our business, but systemizing those steps into ‘do-able’ chunks can be a lot more difficult. There are also many ‘small’ questions that come up as we build our business, and having someone to turn to can be a great help. Even just having…

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Ten Easy Ways to Improve Your Website and Increase Sales

A good website can be a great tool for boosting your sales. On the other hand, a poorly made website can turn customers off to current and even future products. Here are some tips to creating a website that will help you, rather than hurt you. 1. Consistent look Have you ever noticed, while every…

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Three Tips For Winning Over Your Customers Online

Being the proprietor of an online business, you may have noticed the competition getting a little more aggressive. In these tough economic times, all business owners need to find and keep their customers coming to them instead of the underdog. It might just be the right time to start winning your online customers over with…

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Your Website Looks Pretty But…

I have a thing for prettiness. I love pretty nails fresh from a badass technician. I love pretty clothes and shoes and handbags. I love lipstick and a load of girlie stuff. On a more ‘serious note’, I am an artist and am the daughter of artists, raised on art and creative expression. I’ve drawn…

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Things That Can Get In The Way of a Good Website

If you expect every web project to go smoothly you’re being extremely naive. Problems always occur but most of the time they’re minor enough to fix right away. Other times the issue can seriously affect the quality of the final website. All parties involved in creating a website are all united by the common goal…

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Make Your Website a 24-Hour Sales Engine

Unlike the traditional business model, an online business gives you 24-hour presence which anyone from around the world can access. This is an exciting and fantastic opportunity for business owners who know how to make the most of this powerful sales engine. Here are a few tips to help you create a website that really…

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